#INTMADVERSE
30 JUL
2025
45th
Where Marketing Excellence Takes the Spotlight
Presented by
30 July
2025, Perth
Join us in Perth, Australia on 30 July 2025, for a spectacular marketing expo featuring the world's finest professionals who have shaped the industry.
Welcome to Intrigue MAdVerse
Welcome to the forefront of innovation in the marketing landscape! The Intrigue MAdVerse Summit, Perth 2025, represents more than a mere event; it signifies a transformative revolution. Conceived by Salesgasm, a leader in global conferences, our mission is to redefine the contours of digital marketing and martech.
At Intrigue MAdVerse, we believe in more than just conferences – we're curators of experiences that transcend the ordinary. Our summit is where industry titans, forward-thinkers, and trailblazers converge to explore the limitless possibilities of MAdTech. Powered by Salesgasm's unwavering commitment to excellence, our events are a synergy of knowledge, networking, and inspiration.
Join us in Perth, Australia, where innovation takes center stage, and let's embark on a journey to unravel the mysteries of the marketing universe together. The future is now, and it's MAdVerse!
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders.
Engage with Top Decision
Makers
These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
.png){kind=logo}
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event Speakers
Past Speakers
Agenda
8:30 AM - 9:25 AM
Registration & Power Networking
Check-in, grab your badge, and get ready to dive into a day packed with insights and connections! Meet fellow marketers, exchange ideas, and fuel up for an exciting experience ahead.
9:25 AM - 9:30 AM
Welcome & Kickoff
Let’s get started! A warm welcome to all as we set the stage for an inspiring day. Expect a quick rundown of what’s ahead, some lighthearted moments, and an energy boost to kick things off right!
Speaker: Coming Soon
Digital Experience is the New Brand Loyalty
In today’s digital-first world, loyalty isn’t earned just through points and perks—it’s built through seamless, intuitive, and emotionally resonant digital journeys. Discover why every interaction your customer has online could be the moment they decide to stay—or switch.
9:35 AM - 10:00 AM
Keynote Session
Speaker: Joseph Simbar - CEO at Mimin
The Era of Agentic AI: Implications to Organisations
10:05 AM - 10:30 AM
Keynote Session
10:30 AM Onwards
MAdVerse Unplugged: Interactive & Insightful Panel Discussions
Get ready for dynamic conversations, fresh perspectives, and game-changing insights. These panels are designed to inspire action and spark innovation—join us and be part of the dialogue shaping the future of marketing!
Speakers:
Tara Gindein: Director of Marketing at Kinetic IT
Moira Aynsley: Head of Strategy, Brand and Technology at Foodback WA
Marketing That Matters: Making Sustainability Good for Business
Sustainability isn’t just a nice-to-have anymore—it’s what customers expect. But how do you talk about it without sounding like you're just ticking a box? And more importantly, how do you make it profitable? This panel dives into real stories from brands that are blending purpose with performance, building trust, loyalty, and long-term value along the way. Smart, honest, and good for the planet (and the bottom line)
10:35 AM - 11:20 AM
Panel Talk & Audience Interaction
11:20 AM - 11:40 AM
Networking & Coffee Break
Refuel, refresh, and reconnect! Grab a coffee, meet new people, and get ready for thought-provoking discussions ahead.
Speakers:
Bayu Eka Putra: COO and Co-founder at Mimin
Doriena Parsons: National Head of Strategic Communications and Marketing at Moore Australia
Lavinia Thurairatnam: Director of Marketing and Communications at Methodist Ladies' College
Moderator:
Giles Creelman: Group Head of Marketing & Community at SCEA
The Great AI Balancing Act: Smart Marketing Without Losing the Human Touch
AI is transforming how we market—but are we at risk of losing what makes us human? This panel explores how brands are using AI tools to enhance their work, while staying grounded in empathy, authenticity, and connection. From content creation to customer experience, we’ll discuss how to embrace automation without sounding robotic, and how to keep the heart in your brand’s voice—even when the bots are helping behind the scenes.
11:45 PM - 12:30 PM
The Fireside Exchange
Speakers:
Melvin Shaju: Marketing Lead at Interchange WA
Pip Lapelms: Director of Marketing & Communications at Penrhos College
Moderator:
Alex Bedwani: CEO & Founder at PetsOnMe
Marketing on a Budget: Big Ideas, Small Spend
Who says you need a big budget to make a big splash? This session is all about smart, scrappy marketing. Hear from teams doing brilliant work with limited resources—leveraging creativity, clever content, and cost-effective strategies to get results. Whether you’re part of a lean startup or a resource-tight team at a larger brand, you’ll walk away with actionable tips and inspiration to make your budget go further, without sacrificing impact.
12:35 PM - 1:15 PM
Panel Talk & Audience Interaction
1:15 PM - 2:00 PM
Exhibitor Walkabout + Group Photo + Networking Lunch
Join us for an engaging Exhibitor Tour, where you’ll connect with passionate innovators and discover fresh marketing solutions. Snap a memorable group photo, then enjoy a cosy lunch with industry peers.
Speakers:
Joanne (Jo) Wilkie: Global Marketing Director at Arbortech Tools
Henry Luong: Head of Brand & Digital Products at Unios
Rachel Martin: Head of Marketing at icetanaAI
Moderator:
Akanksha Rai Sinha: Marketing Manager at PictureWealth
The Power of Story: Why Brands Need to Think Like Creators
Storytelling isn’t just a buzzword—it’s how great brands connect with people. In this session, we explore how modern marketers are acting more like content creators: building narratives that stick, creating personalities people care about, and showing up authentically across platforms. Whether it's a snappy video, a heartfelt blog, or a killer LinkedIn post, the brands that win today are the ones that tell stories that matter—and this panel shows you how.
2:05 PM - 2:50 PM
The Fireside Exchange
Speakers:
Margie Marie Gabor Manlunas: Head of Community and Content at WeMoney
Consumer Trust in the Digital Age: Building Credibility and Loyalty
In a world full of ads, algorithms, and misinformation, trust is more valuable than ever. This panel explores how brands can be more transparent, consistent, and community-focused to earn loyalty. From honest messaging to social proof, we’ll uncover the trust-building strategies that actually work.
2:55 PM - 3:40 PM
The Fireside Exchange
3:40 PM – 4:00 PM
Tea, Talk & Connections Break
Grab a cup, share a story, and make new connections while recharging for the next session!
Speakers:
Doriena Parsons: National Head of Strategic Communications and Marketing at Moore Australia
Freddy Hollow: Director of Marketing & Sales at Golfbox
Zina Hubbeling: Head of Marketing at CADDS Group
From Hype to Results: Making Martech Work for You
AI, automation, analytics—there’s no shortage of shiny tools out there. But what actually works? This panel strips back the hype and gets real about marketing technology: the wins, the mistakes, and how to cut through the noise to find what’s truly useful. Learn how teams are building smarter tech stacks, improving workflows, and staying focused on outcomes—not just features. It’s about making tech work for your goals, not the other way around.
4:05 PM – 4:50 PM
Panel Talk & Audience Interaction
4:50 PM - 5:00 PM
An open floor for honest conversations, fresh perspectives, and burning questions.
This interactive segment gives attendees a chance to share insights, engage directly with speakers, and spark new connections. Let’s wrap up the day by hearing from the most important voices in the room—yours!
5 PM
Unwind and Network - It's a Wrap!
Before we close, take a moment to relax and soak in the day's takeaways. This isn't goodbye—it's the start of fresh connections, new ideas, and perhaps even your next marketing breakthrough. Stick around for the continued networking—some of the best conversations happen when the event winds down!
Get
Tickets
Prices Increasing Shortly
Elevate your skills, share insights, and be part of a thriving global community.
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
DoubleTree by Hilton, Northbridge WA
100 James St, Perth, Western Australia, 6003, Australia
Join us at DoubleTree by Hilton Perth Northbridge for Intrigue MAdVerse Summit Perth 2025! Located in the heart of Perth’s cultural and entertainment district, this sleek and contemporary venue offers the ideal backdrop for a day of marketing innovation and collaboration. With panoramic city views, modern facilities, and seamless accessibility, DoubleTree by Hilton sets the tone for forward-thinking discussions and valuable connections. Get ready to spark ideas and shape the future—right here in vibrant Northbridge!