Here's What Happened At The Intrigue MAdVerse Kuala Lumpur 2025
Where Marketing Buyers Meet Suppliers
Welcome to Intrigue MAdVerse
Welcome to the next frontier of marketing innovation — Intrigue MAdVerse Summit, Kuala Lumpur 2026!
This isn’t just another event. It’s a bold movement shaping the future of digital marketing and MarTech. Brought to you by Salesgasm, a global force in transformative conferences, the Kuala Lumpur edition marks the beginning of a new chapter in the MAdTech revolution.
At Intrigue MAdVerse, we don’t just host summits — we craft immersive experiences. Here, thought leaders, disruptors, and visionaries gather to challenge norms, share bold ideas, and unlock new possibilities in marketing technology.
Join us in vibrant Kuala Lumpur, Malaysia, where innovation meets inspiration by the harbour. Let’s push boundaries, spark connections, and co-create what’s next in marketing.
The future is calling — and it’s happening at MAdVerse 2026.
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders.
Engage with Top Decision
Makers
These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Title & AI SEO Partner
diamond partners
Gold Partners
Event Management Partner
media partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Past Speakers
Event Speakers
Agenda
Get
Tickets
Prices Increasing Shortly
8:30 AM Onwards
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Client & Agency Hall
One Market. Three Languages. Infinite Complexity. Marketing That Actually Works in Malaysia.
Malaysia is Southeast Asia's most culturally layered marketing market — Malay, Chinese, Indian, and global all at once. Three languages, a unique festive calendar, rising digital sophistication, and a consumer base that switches between Shopee, TikTok, and WhatsApp before breakfast. This summit brings together KL's most influential marketing leaders to tackle the real challenges shaping brands in 2026 — from multicultural campaign strategy and halal brand trust to the AI tools rewriting how Malaysian content gets made, measured, and monetised.
8:30 – 9:15 AM
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NETWORKING
Registration & Energising Networking
Check in, collect your badge, and start connecting. Open conversations and the best opportunities often begin right here — before the first session even starts.
9:15 – 9:30 AM
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OPENING
Welcome & Opening Remarks
Setting the tone for a full day of bold ideas and honest conversations about marketing in Malaysia.
9:30 – 9:45 AM
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OPENING KEYNOTE
Malaysia Has Three Audiences. Most Brands Are Talking to One.
Malay, Chinese, and Indian consumers — and the B2B buyers behind them — don't just speak different languages. They operate on different trust signals, buying timelines, and relationship expectations. This keynote makes the case for multicultural marketing as a strategic advantage for every organisation in Malaysia, whether you're selling enterprise software to procurement teams or consumer goods to families — and shows what it looks like when brands across both B2B and B2C genuinely get it right.
Keynote Speaker:
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9:45 – 10:05 AM
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KEYNOTE Session
Mastering Digital Marketing Health
Take ownership of business outcomes & trajectory to participate in effective decision making. Leverage data to mitigate risk and identify opportunities.
Keynote Speaker:
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10:05 – 10:15 AM
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NETWORKING BREAK
Coffee, Conversations & Exhibitor Discovery
Grab a coffee, reconnect with peers, and explore innovative solutions from our partners.
10:15 – 10:35 AM
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KEYNOTE Session
Halal Is Not a Segment. It's a Brand Signal That Talks to Everyone.
In Malaysia, halal credibility is the single most powerful trust signal a brand can carry — and it applies far beyond F&B. Enterprise vendors, professional service firms, and B2C brands alike are discovering that halal positioning speaks to the entire market, not just Muslim consumers. This keynote explores how organisations across industries are using halal as a foundation for broader brand trust — and what happens when they treat it as a regulatory checkbox instead of a strategic asset.
Keynote Speaker:
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10:55 – 11:15 AM
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KEYNOTE Session
Data You Own vs. Data You Rent: Building a First-Party Strategy That Scales.
Third-party cookies are disappearing. Platform algorithms are unpredictable. The organisations winning in 2026 are those who built direct relationships with their audiences and own the data that comes with it. This session is a practical guide to first-party data strategy — from consent and capture to activation — that works whether your funnel takes three days or three months.
Keynote Speaker:
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10:35 – 10:55 AM
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KEYNOTE Session
AI Tools Are Everywhere. Malaysian Marketers Are Still Figuring Out Which Ones Actually Work.
From AI content generation to predictive lead scoring, automated campaign management to chatbot-led nurture sequences — the promise is enormous for B2B and B2C teams alike. The reality is messier. This keynote cuts through the hype with an honest assessment of what is genuinely useful across different marketing contexts, what is overpriced, and how to build an AI-assisted workflow that improves output without creating new complexity your team cannot manage.
Keynote Speaker:
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11:15 – 11:30 AM
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KEYNOTE Session
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Keynote Speaker:
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11:30 – 12:00 PM
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NETWORKING BREAK
Coffee, Conversations & Exhibitor Discovery
Step away from the stage and into the mix. Explore the exhibition floor, reconnect with familiar faces, and make the introductions you’ve been meaning to.
12:00 – 12:40 PM
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PANEL DISCUSSION
Raya, CNY, Deepavali: Why Festive Marketing Matters for B2B Just as Much as B2C.
Everyone knows festive seasons move consumer goods. What is less discussed is how deeply Malaysia's festive calendar shapes B2B buying cycles too — procurement decisions slow, relationship-building accelerates, and brand visibility during festive periods influences enterprise purchasing long after the campaign ends. This panel explores festive marketing strategy from both sides: how B2C brands build cultural connection and how B2B organisations use the same seasonal windows to deepen relationships and stay top of mind when budgets reopen.
Speakers: Coming Soon
12:40 – 1:30 PM
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NETWORKING BREAK
Lunch, Networking & Exhibitor Tour + Group Photo
Fifty minutes of good food and great company. Tour the expo, gather for the group photo, and recharge before the afternoon sessions.
1:30 – 2:10 PM
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PANEL DISCUSSION
The Long Game vs. The Quick Win: Balancing Brand and Performance When You Have to Prove Both.
Performance marketing delivers measurable results fast. Brand building creates the conditions that make performance marketing cheaper over time. Both B2B and B2C leaders in Malaysia are wrestling with the same pressure — prove ROI this quarter while building something that lasts beyond it. This panel gets honest about how that tension plays out in real organisations: where marketers are drawing the line, how they are making the case internally, and what a genuinely integrated brand-plus-performance approach looks like in practice.
Speakers: Coming Soon
2:10 – 2:25 PM
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NETWORKING BREAK
Networking Break — 15 min
A short reset before the afternoon continues — use the time to stretch, step outside, or check messages.
2:25 – 3:05 PM
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PANEL DISCUSSION
Selling to Malaysians Who Google, Ask Their WhatsApp Group, and Then Decide.
The Malaysian buyer journey — whether someone is purchasing enterprise software or a household appliance — rarely follows the funnel marketers designed. They research independently, validate through community and peer networks, and often make decisions in channels brands cannot see or track. This panel confronts the attribution gap and the trust gap at once: how do B2B and B2C marketers show up at every invisible touchpoint of the journey, and how do they measure impact they cannot directly attribute?
Speakers: Coming Soon
3:05 – 3:25 PM
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NETWORKING BREAK
Networking Break— Exhibitor Showcase & Conversations
Twenty minutes on the floor — visit exhibitors, exchange cards, and follow up on ideas sparked in the sessions.
3:25 – 3:55 PM
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PANEL DISCUSSION
Trust Is the Product: How Malaysian Brands Are Winning by Being Radically Transparent.
In a market where consumers and enterprise buyers are both increasingly sceptical — of claims, of credentials, of content — the organisations pulling ahead are those who stopped trying to look perfect and started being honest. This panel explores what radical transparency looks like across B2B and B2C contexts in Malaysia: publishing real customer outcomes, being upfront about pricing, acknowledging product limitations, and handling public criticism with integrity. The case is clear — trust is not a soft metric. It is the most durable competitive advantage in this market.
Speakers: Coming Soon
3:55 – 4:25 PM
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FIRESIDE CHAT
Marketing Malaysia Globally: What It Takes to Make a Malaysian Brand Travel.
A growing number of Malaysian organisations — both B2B solution providers and B2C product brands — are finding customers across ASEAN, the Middle East, and beyond. The ones succeeding are not simply translating their campaigns. In this intimate closing conversation, two leaders share what it actually takes to bring a Malaysian brand to international markets: what unique advantages Malaysian brands carry, what needs to change, and what the global marketing landscape still underestimates about this country.
Speakers: Coming Soon
4:25 – 4:55 PM
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NETWORKING — Unwind & Connect
Unwind & Connect
The day’s content is done — but the conversations are just getting started. Relax, reconnect, and make the most of the room before we close.
5:15 PM onwards
Cocktail Reception
Connect with senior marketing leaders and decision-makers, in a relaxed, informal setting that encourages authentic conversations and lasting relationships. Enjoy curated cocktails, great company, and the opportunity to continue discussions, exchange ideas, and explore collaborations beyond the main sessions—where real business connections begin.
5:00 PM ONWARDS
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CLOSING & EVENING NETWORKING
Closing Remarks & Thank You
A brief, warm close to an exceptional day. Reflect on the ideas, celebrate the connections, and carry the energy of Kuala Lumpur forward.
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Perfect for marketing professionals whose companies do not provide marketing or advertising services. This pass is ideal for those exploring new marketing innovations and looking to learn and network with peers.
$99
Pricing in SGD
◆ Buyer's ELITE NETWORKING PASS
Ideal for senior marketers looking to build meaningful connections and enjoy an enhanced summit experience.
$199
Pricing in SGD
◆ Buyer's VIP COCKTAIL PASS
Best suited for marketing leaders who want premium access, curated networking, and exclusive after-event experiences.
$399
Pricing in SGD
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$499
Pricing in SGD
⬢ Vendor's ELITE NETWORKING PASS
Perfect for vendors aiming to engage directly with decision-makers and form meaningful business connections.
$999
Pricing in SGD
⬢ Vendor's VIP COCKTAIL PASS
For premium partners who want high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$1499
Pricing in SGD
Elevate your skills, share insights, and be part of a thriving global community.
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Kuala Lumpur
Malaysia
Venue Coming Soon
We at the Intrigue Summit are very particular about the venue we select for our events. We believe in delivering a great experience with a mixture of networking, new ideas, and business dialogs to all our attendees. And for that, a venue plays a significant role.
