☆ Celebrating 10 Years & 50 Global Summits ☆
26 february
2026
Melbourne, get ready! Join 300+ CMOs, marketers & agencies at Australia’s top AI-powered Marketing & Martech Summit on 26 Feb 2026. Connect. Learn. Grow.
Where Marketing Excellence Takes the Spotlight
Here's What Happened At The Intrigue MAdVerse Melbourne 2025
Where Marketing Buyers Meet Suppliers
Welcome to Intrigue MAdVerse
Welcome to the forefront of innovation in the marketing landscape! The Intrigue MAdVerse Summit, Melbourne 2026, represents more than a mere event; it signifies a transformative revolution. Conceived by Salesgasm, a leader in global conferences, our mission is to redefine the contours of digital marketing and martech.
At Intrigue MAdVerse, we believe in more than just conferences – we're curators of experiences that transcend the ordinary. Our summit is where industry titans, forward-thinkers, and trailblazers converge to explore the limitless possibilities of MAdTech. Powered by Salesgasm's unwavering commitment to excellence, our events are a synergy of knowledge, networking, and inspiration.
Join us in Melbourne, Australia, where innovation takes center stage, and let's embark on a journey to unravel the mysteries of the marketing universe together. The future is now, and it's MAdVerse!
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders.
Engage with Top Decision
Makers
These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
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Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Powered by
Experiential Partner
Title & AI SEO Partner
Platinum Sponsor
AI Chatbot Official Partner
diamond partners
Gold Partners
Silver Partner
OFFICIAL PHOTOGRAPHY & VIDEOGRAPHY PARTNER
BRONZE PARTNER
official printing partner
Official Event Staffing Partner
media partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event Speakers
Past Speakers
Agenda
8:30 AM – 9:25 AM
◆ Client Hall
Registration & Energising Networking
Fuel your morning with fresh coffee, big smiles, and even bigger conversations. Check in, connect, and swap cards with some of the sharpest minds in marketing. This is where the ideas begin—and where the day starts to take shape.
9:25 AM – 9:30 AM
◆ Client Hall
Welcome & Kick-off
Let’s set the tone! A warm welcome, a quick overview of the day, and a nudge of inspiration to get the wheels turning.
9:30 AM – 9:45 AM
Keynote Session ◆ Client Hall
From Rankings to Recommendations: Strategies to Get Your Brand Chosen by AI
We’re moving from a world of rankings to a world of recommendations. AI engines are now shaping decisions by answering questions directly, and the brands that appear in those answers will win the next decade of attention. In this spotlight keynote, Darshin Desai reveals how Generative Engine Optimisation (GEO) is redefining visibility and customer acquisition. Learn what AI engines look for when selecting sources, how content must be structured for AI summarisation, and how brands can increase their chances of being mentioned, cited, and recommended in the new AI-powered discovery ecosystem.
Keynote Speaker:
Darshin Desai
Director at Myoho Marketing
9:45 AM – 10:10 AM
Keynote Session ◆ Client Hall
AI + Your CRM: Generate More Sales With Your Data (No AI Slop Required)
Your CRM and marketing platform data SHOULD be your most powerful asset for generating revenue — but chances are, you're not fully leveraging it. With all the hype around AI, the real magic lies in using it with your own CRM data. In this talk, Moby will show you what's possible using HubSpot’s latest AI tools as examples. From automating marketing assets (landing pages, emails, etc.) to writing sales emails based on prospect history, AI + CRM makes your teams more efficient. Walk away with simple strategies and free resources to help your business grow smarter, faster, and with fewer headaches.
Keynote Speaker:
Moby Siddique
Chief Executive Officer at RedPandas Digital
10:10 AM – 10:35 AM
Keynote Session ◆ Client Hall
8 Digital Marketing Trends That Will Shape Visibility In 2026
This session explores 8 transformative digital marketing trends redefining brand visibility in 2026. As consumer journeys become multi-platform and AI-driven, traditional strategies are losing effectiveness. The presentation covers identity-based advertising, platform-native lead generation, AI browsers as discovery engines, the AI content quality crisis, live and interactive content dominance, multilingual global expansion, search-everywhere optimization, and how AI determines brand authority. Attendees will gain actionable insights into adapting to intent-driven targeting, frictionless experiences, conversational search, and authority-building strategies necessary to remain discoverable, credible, and competitive in an AI-shaped marketing ecosystem.
Keynote Speaker:
Ishan Gupta
CEO at iMark Infotech
10:35 AM – 10:50 AM
Keynote Session ◆ Client Hall
The Human Premium: Why Experiential Marketing will dominate in 2026
Are you suffering from Digital Overload? With ad-blockers and banner blindness at all-time highs, digital is becoming harder to convert. Join this session to hear how progressive marketers are using experiential to overcome online saturation and unlock the Human Premium.
Learn why experiential marketing is the best way to reach an audience and meet business goals in 2026, and how events are being used to build undeniable trust and achieve unparalleled Return on Emotion (ROE).
In 2026, the brands that thrive will be the ones that shift their focus and budget to creating genuine, unforgettable human experiences. It's time to invest in memories over impressions.
Keynote Speakers:
Felippe Diaz
Director, Strategic Partnerships & Growth at Yakkazoo
Rosie Thompson-Jones
General Manager at Yakkazoo
10:50 AM – 11:20 AM
◆ Client Hall
Networking Break
Grab a coffee, refresh, and reconnect. Sometimes the best ideas happen in between the sessions.
11:20 AM – 11:40 AM
Keynote Session ◆ Client Hall
AI in Action: How AI Improves Customer Experience in Businesses
Artificial Intelligence is no longer just a buzzword — it’s reshaping how businesses connect with their customers at every touchpoint. In this keynote, we’ll explore practical, real-world applications of AI that enhance customer experience, from utilizing multi-channels for customer benefits and real-time conversational response, to how easy it is to build your own AI agents. Attendees will gain insights into how leading organisations are using AI to anticipate needs, streamline interactions, and build deeper, more meaningful relationships with their audiences. Whether you’re just starting your AI journey or scaling solutions, this session will demystify AI’s role in creating customer experiences that truly resonate.
Keynote Speaker:
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Joseph Simbar
CEO at Mimin
⇆ Track A ⇆ Track B
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Starting 11:40 AM
Track A ◆ Client Hall
The Marketer’s Mindset: Strategy, Storytelling & Smart Growth
Step into the world of brand-side innovators and marketing leaders shaping the future of consumer engagement. From redefining ROI and building connected martech ecosystems to balancing creativity with AI and riding cultural trends responsibly—this track is packed with real stories, fresh insights, and practical frameworks that today’s marketers can act on. Expect candid discussions, bold ideas, and honest reflections from those driving marketing transformation inside the world’s most exciting brands.
11:40 AM – 12:15 PM
Panel Discussion ◆ Client Hall
Building Trust in a Distracted Digital World
In an age of misinformation and constant noise, trust is a brand’s greatest asset. This panel explores how companies are building and maintaining credibility—from transparency and community-building to consistent, human messaging that connects and converts.
Speakers:
Andrew Clarke
Chief Marketing Officer at Hunt & Hunt Lawyers
Bree Sharman
Head of Marketing and Brand at South East Water
Debra Filippin
Founder and Director of DIA Partners
Simran Kaur
CEO and Founder at Pounce Agency
Moderator:
Tim Griffin
Senior Director, International Marketing and Business Development at Seyfarth Shaw LLP
12:15 PM – 12:50 PM
Panel Discussion ◆ Client Hall
ROI to ROE (Return on Emotion)— The new Metric for Event and Marketing Success
Events are often judged only by ROI — attendance, leads, and revenue. But real impact also lives in what people feel and remember: Return on Emotion (ROE). Business leaders today are realising that events shape culture, loyalty, trust, and human connection — not just sales. This discussion brings together leaders beyond marketing to explore how ROE and ROI together define meaningful, people-centric success.
Speakers:
Bayu Eka Putra
COO and Co-founder at Mimin
Helen Wetton
Associate Director Marketing at Kyndryl
Persia Gough
Chief Marketing and Communications Officer at Hickory
Moderator:
Felippe Diaz
Director of Partnerships & Growth at Yakkazoo
12:50 PM – 1:40 PM
◆ Client Hall
Lunch, Networking & Exhibitor Tour + Group Photo
Explore smart solutions from our exhibitors, enjoy a well-earned lunch, and meet more of your marketing peers. Don’t forget to smile for the camera during our group photo—we like to remember our moments together.
1:50 PM – 2:35 PM
Panel Discussion ◆ Client Hall
Cutting Through Martech Chaos – Simplifying for Real Impact
Is your tech stack helping or hurting? As marketers face tool fatigue, this discussion sheds light on building lean, purposeful stacks that deliver results—focusing on integration, team adoption, and meaningful measurement rather than chasing the next shiny platform.
Speakers:
Ed Pullen
Head of Growth at Sidekicker
Alex Collins
Head of Marketing, APAC at WEX
Darshin Desai
Director at Myoho Marketing
Moderator:
Hugh Goodfellow
Head of Marketing and Communications at Viridian Financial Group
2:40 PM – 3:25 PM
Fireside Chat ◆ Client Hall
Short, Sharp & Sticky – Winning Attention in the First 5 Seconds
How can brands make an impact before the skip button hits? This panel explores strategies for designing content that earns attention quickly—and keeps it. Think short-form video, punchy copy, micro-influencer campaigns, and visual hacks that drive immediate engagement.
Speakers:
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Brijesh Munyal
Co-Founder & CEO, Ethinos Digital Marketing
Michelle Coleman
General Manager Sales Marketing and Events at Australian HR Institute
Tim Thorne
Head of Marketing at MotorOne Group
3:25 PM – 3:55 PM
◆ Client Hall
Networking Break
Another opportunity to refresh, share ideas, and follow up with new connections.
4:00 PM – 4:45 PM
Panel Discussion ◆ Client Hall
Culture-Driven Marketing – Riding Trends Without Losing Brand Identity
Whether it’s memes, creator partnerships, or cultural movements, trend-driven marketing is powerful—but risky. This panel explores how brands can tap into pop culture while staying true to their DNA, values, and long-term message.
Speakers:
Amanda Lee
Chief Marketing Officer at SW Accountants & Advisors
Kirsty Balthazaar-Proctor
Head of Marketing at Gumbuya World Theme Park
Piyush Gupta
Managing Director at iMark Infotech
Moderator:
Nathan Sawicki
Head of Marketing at Pronto Software
4:45 PM – 5:00 PM
◆ Client Hall
Unwind & Network: The Official Cool Down
The sessions are done, but the day isn’t over. Stick around, relax, and connect with the brilliant minds you met today. Some of the best ideas start here.
5:15 PM Onwards
Cocktail Reception
Connect with senior marketing leaders and decision-makers, in a relaxed, informal setting that encourages authentic conversations and lasting relationships. Enjoy curated cocktails, great company, and the opportunity to continue discussions, exchange ideas, and explore collaborations beyond the main sessions—where real business connections begin.
Get
Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Perfect for marketing professionals whose companies do not provide marketing or advertising services. This pass is ideal for those exploring new marketing innovations and looking to learn and network with peers.
$149
Pricing in AUD
◆ Buyer's ELITE NETWORKING PASS
Ideal for senior marketers looking to build meaningful connections and enjoy an enhanced summit experience.
$249
Pricing in AUD
◆ Buyer's VIP COCKTAIL PASS
Best suited for marketing leaders who want premium access, curated networking, and exclusive after-event experiences.
$499
Pricing in AUD
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$499
Pricing in AUD
⬢ Vendor's ELITE NETWORKING PASS
Perfect for vendors aiming to engage directly with decision-makers and form meaningful business connections.
$999
Pricing in AUD
⬢ Vendor's VIP COCKTAIL PASS
For premium partners who want high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$1499
Pricing in AUD
Elevate your skills, share insights, and be part of a thriving global community.
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Rendezvous Hotel Melbourne
328 Flinders Street, Melbourne, 3000, Australia
Positioned in the very heart of the city, this landmark hotel combines old-world charm with contemporary sophistication. Surrounded by Melbourne’s premier business, dining, and cultural precincts, Rendezvous Hotel creates an inspiring backdrop for cutting-edge marketing insights, strategic networking, and bold industry conversations.
