☆ Celebrating 10 Years & 50 Global Summits ☆
04 MARCH
2026
Join 300+ CMOs, marketers & agencies at Australia’s leading AI-powered marketing & Martech summit on Mar 4, 2026, in Sydney. Network, learn & grow.
Where Marketing Excellence Takes the Spotlight
Here's What Happened At The Intrigue MAdVerse Sydney 2025
Where Marketing Buyers Meet Suppliers
Welcome to Intrigue MAdVerse
Welcome to the next frontier of marketing innovation — Intrigue MAdVerse Summit, Sydney 2026!
This isn’t just another event. It’s a bold movement shaping the future of digital marketing and MarTech. Brought to you by Salesgasm, a global force in transformative conferences, the Sydney edition marks the beginning of a new chapter in the MAdTech revolution.
At Intrigue MAdVerse, we don’t just host summits — we craft immersive experiences. Here, thought leaders, disruptors, and visionaries gather to challenge norms, share bold ideas, and unlock new possibilities in marketing technology.
Join us in vibrant Sydney, where innovation meets inspiration by the harbour. Let’s push boundaries, spark connections, and co-create what’s next in marketing.
The future is calling — and it’s happening at MAdVerse 2026.
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders.
Engage with Top Decision
Makers
These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
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Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Powered by
Experiential Partner
Title & AI SEO Partner
Platinum Sponsor
AI Chatbot Official Partner
diamond partners
Gold Partners
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OFFICIAL VIDEOGRAPHY PARTNER
Official Photography Partner
official printing partner
Brand Experience Partner
media partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event Speakers
Past Speakers
Agenda
8:30 AM Onwards
◆ Client & Agency Hall
The Marketer’s Mindset: Strategy, Storytelling, AI & Smart Growth
Step into a dynamic space where brand leaders and agency innovators come together to shape the future of modern marketing. This track blends client-side strategy with agency execution—exploring how both worlds collaborate to drive measurable growth, meaningful engagement, and long-term brand impact.
From redefining ROI and embracing Return on Emotion (ROE), to mastering AI-driven search, lead generation, experiential marketing, and martech simplification—expect real-world case studies, honest conversations, and practical frameworks you can apply immediately.
This isn’t theory. It’s where strategy meets execution, creativity meets data, and AI meets authenticity. Whether you sit in-house or agency-side, you’ll leave with sharper thinking, stronger partnerships, and actionable ideas for 2026 and beyond.
8:30 AM – 9:15 AM
Registration & Energising Networking
Fuel your morning with fresh coffee, big smiles, and even bigger conversations. Check in, connect, and swap cards with some of the sharpest minds in marketing. This is where the ideas begin—and where the day starts to take shape.
9:15 AM – 9:20 AM
Welcome & Kick-off
Let’s set the tone! A warm welcome, a quick overview of the day, and a nudge of inspiration to get the wheels turning.
9:20 AM – 9:40 AM
◆ Keynote Session
The New Rules of Lead Generation
How buyers discover, trust and choose businesses today.
Keynote Speaker:
Jenny Godfrey
CEO & Creative Director at Concept Designs & Marketing
9:40 AM - 10:00 AM
◆ Keynote Session
Mastering Digital Marketing Health
Take ownership of business outcomes & trajectory to participate in effective decision making. Leverage data as a form of control, to mitigate risk and identify opportunities. Generate evidence of strategic advantage, to prioritize favourable options. Convince stakeholders on why your suggestion is the most advantageous alternative to consider.
Keynote Speaker:
Kin Peng Chan
Director at Kasatria
10:00 AM – 10:15 AM
◆ Keynote Session
The Human Premium: Why Experiential Marketing will dominate in 2026
Are you suffering from Digital Overload? With ad-blockers and banner blindness at all-time highs, digital is becoming harder to convert. Join this session to hear how progressive marketers are using experiential to overcome online saturation and unlock the Human Premium.
Learn why experiential marketing is the best way to reach an audience and meet business goals in 2026, and how events are being used to build undeniable trust and achieve unparalleled Return on Emotion (ROE).
In 2026, the brands that thrive will be the ones that shift their focus and budget to creating genuine, unforgettable human experiences. It's time to invest in memories over impressions.
Keynote Speakers:
Felippe Diaz
Director, Strategic Partnerships & Growth at Yakkazoo
Rosie Thompson-Jones
General Manager at Yakkazoo
10:15 AM - 10:35 AM
◆ Keynote Session
Winning Brand Visibility in the Age of AI Answers
Your customers are asking AI for advice, and AI is answering. The question is whether your brand makes the cut. This session dives into Generative Engine Optimization: the strategies, content signals, and authority markers that determine which brands get mentioned in ChatGPT, Gemini, and other AI platforms. We'll cover how these models source and prioritise information, why some brands dominate AI recommendations while competitors remain invisible, and what you can do about it. Learn how to audit your current AI visibility, identify critical gaps, and build a presence that earns recommendations when it matters most.
Keynote Speaker:
Brijesh Munyal
Co-Founder & CEO at Ethinos Digital Marketing
10:35 AM – 10:55 AM
◆ Keynote Session
Traditional SEO Is Dead: The 2026 Playbook for AI-Driven Search
Don’t get left behind in Google’s ever-changing landscape. Join Online Marketing Guru's Global CEO, Andrew Raso, for the lowdown on the state of search in 2026, uncovering what’s really driving rankings as we move towards AI powered search results. Backed by real data along with expert insight, this session will show you exactly what’s working right now - and what’s next.
Keynote Speaker:
Andrew Raso
CEO at Online Marketing Gurus
10:55 AM – 11:20 AM
Networking Break
Grab a coffee, refresh, and reconnect. Sometimes the best ideas happen in between the sessions.
11:20 AM – 11:40 AM
◆ Keynote Session
AI in Action: How AI Improves Customer Experience in Businesses
Artificial Intelligence is no longer just a buzzword — it’s reshaping how businesses connect with their customers at every touchpoint. In this keynote, we’ll explore practical, real-world applications of AI that enhance customer experience, from utilizing multi-channels for customer benefits and real-time conversational response, to how easy it is to build your own AI agents. Attendees will gain insights into how leading organisations are using AI to anticipate needs, streamline interactions, and build deeper, more meaningful relationships with their audiences. Whether you’re just starting your AI journey or scaling solutions, this session will demystify AI’s role in creating customer experiences that truly resonate.
Keynote Speaker:
Joseph Simbar
CEO at Mimin
11:40 AM – 12:20 PM
◆ Panel Discussion
Building Trust in a Distracted Digital World
Whether it's through thought leadership, long-form content, or value-led communication, trust is still the ultimate conversion lever. This discussion focuses on how to earn and maintain trust across channels like LinkedIn, email, webinars, and even in-person meetings — especially when long sales cycles are involved.
Speakers:
Bayu Eka Putra
COO and Co-founder at Mimin
Maricel Custodio
Director - Digital Marketing (ANZ) at Torrens University Australia
Matt Grogan
Head of Creative for APAC at Pounce Agency
Tom Willis
Chief Marketing Officer & Co-Founder at Lawpath
Moderator:
Rahul Bakaya
Chief Growth Officer at Property Dollar
12:20 PM – 1:00 PM
◆ Panel Discussion
From ROI to ROE (Return on Emotion) — The new Metric for Event and Marketing Success
Events are often judged only by ROI — attendance, leads, and revenue. But real impact also lives in what people feel and remember: Return on Emotion (ROE). Business leaders today are realising that events shape culture, loyalty, trust, and human connection — not just sales. This discussion brings together leaders beyond marketing to explore how ROE and ROI together define meaningful, people-centric success.
Speakers:
Helen Wetton
Associate Director Marketing at Kyndryl
Li-Mei Russell
Marketing Director at Swillhouse
Michelle Primmer
Head of Marketing at Brennan
Moderator:
Felippe Diaz
Director of Partnerships & Growth at Yakkazoo
1:00 PM – 1:55 PM
Lunch, Networking & Exhibitor Tour + Group Photo
Explore smart solutions from our exhibitors, enjoy a well-earned lunch, and meet more of your marketing peers. Don’t forget to smile for the camera during our group photo—we like to remember our moments together.
1:55 PM – 2:35 PM
◆ Fireside Chat
Less Tech, Smarter AI – Driving Impact Without Losing Identity
With endless tools, platforms, and now AI-powered workflows entering the mix, it’s easy for marketing teams to get overwhelmed. But more technology doesn’t automatically mean more impact. This discussion explores how marketers can streamline their martech stack, focus on what truly drives growth, and use AI intentionally — not reactively. From simplifying systems to balancing automation with creativity, the panel will unpack how to scale smarter while protecting brand voice, strategic clarity, and long-term business impact. Expect practical insights on cutting through complexity, aligning teams, and making technology work for marketing — not the other way around.
Speakers:
Andrew Raso
CEO at Online Marketing Gurus
Elizabeth Hay
Head of Brand & Content at OFX
Kin Peng Chan
Director at Kasatria
Moderator:
Brett Chester
Chief Marketing Officer at Objective Corporation
2:35 PM – 3:15 PM
◆ Panel Discussion
Short, Sharp & Sticky – Winning Attention in the First 5 Seconds
In a world of overflowing inboxes, cold outreach, and pitch decks, catching attention instantly is everything. This panel explores how to craft powerful openers, sharp messaging, and content that drives engagement and sparks action in high-stakes, professional buying environments.
Speakers:
Nicole Mack
Marketing and Business Development Manager at HFW
Aloke Bikkina
Marketing Director at Red Education
Charles Batt
Owner - Agility Print
Kin Peng Chan
Director at Kasatria
Robert Schreiber
Senior Producing Director at JimJam Ideas and Who’s Elliott
Moderator:
Mariette Snyman
Marketing Director at IFS
3:15 PM – 3:40 PM
Networking Break
Another opportunity to refresh, share ideas, and follow up with new connections.
3:40 PM – 4:20 PM
◆ Panel Discussion
Why Clients Leave — And What Great Agency Partnerships Look Like
Agency relationships rarely break down overnight. Misaligned expectations, unclear strategy, reactive execution, or lack of measurable impact can slowly erode trust. In this candid discussion, senior marketing leaders share why partnerships sometimes fail — and what truly defines a great one. From strategic thinking and accountability to proactive ideas and commercial results, this session explores how agencies can move beyond vendor status to become trusted, long-term growth partners.
Speakers:
Scott Ciantar
Regional Marketing Leader for Asia-Pacific at IDEXX
Dom O’Brien
Chief Marketing Officer at MATE Internet + mobile
Brijesh Munyal
Co-Founder & CEO, Ethinos
Fraser Creighton
Head of Marketing and Digital Sales at Central Innovation
Isaac Lai
Chief Marketing Officer at Titan FX
Moderator:
Nathan Cassar
MC, Experience Amplifier - Emcee of the Event
4:20 PM – 5:00 PM
◆ Fireside Chat
AI, Agencies & Authenticity: Can You Ride Trends Without Losing Your Brand?
As AI transforms content creation and agencies redefine their strategic role, brands face a new challenge: moving faster without losing authenticity. In a world driven by algorithms and cultural moments, how do marketers stay relevant while protecting brand identity? This panel explores the balance between automation and originality, agency collaboration and in-house control—unpacking how to harness AI and trends without diluting trust, voice, or long-term brand equity.
Speakers:
Anna Cheng
Head of Marketing (Interim) at Turo
Deborah Kytic
Director of Marketing and Customer Growth at Prospa
Gerardo Contreras Vacca
Head of Marketing at Coassemble
Jenny Godfrey
CEO & Creative Director at Concept Designs & Marketing
Moderator:
Holly Wang
Head of Digital Marketing at Coinstash
5:00 PM
Unwind & Network: The Official Cool Down
The sessions are done, but the day isn’t over. Stick around, relax, and connect with the brilliant minds you met today. Some of the best ideas start here.
5:15 PM onwards
Cocktail Reception
Connect with senior marketing leaders and decision-makers, in a relaxed, informal setting that encourages authentic conversations and lasting relationships. Enjoy curated cocktails, great company, and the opportunity to continue discussions, exchange ideas, and explore collaborations beyond the main sessions—where real business connections begin.
Get
Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Perfect for marketing professionals whose companies do not provide marketing or advertising services. This pass is ideal for those exploring new marketing innovations and looking to learn and network with peers.
$149
Pricing in AUD
◆ Buyer's ELITE NETWORKING PASS
Ideal for senior marketers looking to build meaningful connections and enjoy an enhanced summit experience.
$249
Pricing in AUD
◆ Buyer's VIP COCKTAIL PASS
Best suited for marketing leaders who want premium access, curated networking, and exclusive after-event experiences.
$499
Pricing in AUD
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$499
Pricing in AUD
⬢ Vendor's ELITE NETWORKING PASS
Perfect for vendors aiming to engage directly with decision-makers and form meaningful business connections.
$999
Pricing in AUD
⬢ Vendor's VIP COCKTAIL PASS
For premium partners who want high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$1499
Pricing in AUD
Elevate your skills, share insights, and be part of a thriving global community.
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
PARKROYAL Darling Harbour, Sydney
150 Day St, Sydney NSW 2000, Australia
Situated in the vibrant heart of the CBD, PARKROYAL Darling Harbour offers modern spaces, seamless accessibility, and an energising atmosphere—perfect for impactful sessions, meaningful connections, and forward-thinking marketing discussions. Get ready for a powerful experience overlooking one of Sydney’s most iconic precincts.
