Where Marketing Excellence Takes the Spotlight
Here's What Happened At The 49th — Intrigue MAdVerse Melbourne 2026
Where Marketing Buyers Meet Suppliers
Welcome to Intrigue MAdVerse
In a world increasingly powered by AI, the real advantage still lies in human connection.
This isn’t just another event. It’s a movement designed to bring people closer — to exchange ideas, challenge perspectives, and build relationships that go beyond screens and systems. Brought to you by Salesgasm, a global force behind transformative conferences, the Manila edition continues the MAdTech evolution with a human-centric approach.
At Intrigue MadVerse, we don’t just host summits — we create environments for genuine conversations. This is where CMOs, marketers, agencies, and innovators come together not just to explore technology, but to connect, collaborate, and grow together.
Join us in vibrant Manila, Philippines, where innovation meets authenticity. Let’s go beyond automation, build real connections, and shape the future of marketing — together.
The future is human-led — and it’s happening at MadVerse, 27 August 2026.
Engage with Top Decision Makers
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders. These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Title & AI SEO Partner
diamond partners
media partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Past Speakers
Agenda
8:30 AM Onwards
Social Capital of the World. Marketing That Earns Attention, Trust, and Action in the Philippines.
With 95 million social media users, a booming e-commerce economy, and one of Southeast Asia’s most digitally engaged populations, the Philippines demands a different kind of marketing. This summit brings together Manila’s most influential brand and marketing leaders to tackle what’s really shaping growth in 2026.
8:30 – 9:15 AM
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NETWORKING
Registration & Energising Networking
Check in, collect your badge, and start the day right. The best introductions at MAdVerse often happen before the first session — this is your time to make them.
9:15 – 9:30 AM
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OPENING
Welcome & Opening Remarks
Setting the tone for a full day of bold, honest conversations about marketing in the Philippines.
9:30 – 9:45 AM
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OPENING KEYNOTE
95 Million Users. Are You Actually Reaching Any of Them?
The Philippines is the social media capital of the world — but reach is not the same as relevance. Filipino consumers are among the most online, the most scroll-fatigued, and the most sceptical of branded content in Southeast Asia. This keynote makes the case for a fundamental rethink of what it means to capture attention in a market where TikTok is the new search engine, Facebook is still the town square, and every consumer has a group chat that matters more than any ad you will ever run.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
9:45 – 10:05 AM
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KEYNOTE Session
TikTok Is Where Your Customer Decides. Is Your Brand Even in the Room?
Filipino consumers — across every age group and income bracket — are increasingly turning to TikTok, YouTube Shorts, and Instagram Reels not just for entertainment, but to research, validate, and decide. The platform-native content that drives this discovery looks nothing like traditional advertising. This session breaks down what brands and their agency partners need to do differently to show up in the moments that actually lead to purchase — from creator strategy and social SEO to short-form content that converts.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
10:05 – 10:15 AM
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NETWORKING BREAK
Networking Break — 10 min
A quick ten-minute reset before the keynotes continue.
10:15 – 10:35 AM
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KEYNOTE Session
The Influencer Reckoning: What the Scandals Actually Taught Us About Trust.
2025 was the year Filipino consumers publicly called out brands and influencers for misrepresentation — and the backlash was swift, public, and damaging. But the lesson isn’t to avoid influencer marketing. It’s to completely rethink how it’s done. This keynote examines what authentic creator partnerships actually look like in 2026: how brands are moving from celebrity endorsements to genuine community-led advocacy, why nano and micro-influencers consistently outperform their macro counterparts in the Philippines, and how to build a creator strategy that earns trust rather than renting it.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
10:35 – 10:55 AM
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KEYNOTE Session
From Shopee to the Sari-Sari Store: Marketing Across the Full Philippine Commerce Ecosystem.
The Philippine consumer moves fluidly between digital and physical commerce in ways that defy simple funnel models. They discover on TikTok, validate on Facebook groups, compare on Shopee and Lazada, and sometimes still buy from the neighbourhood store. For brands and their marketing partners, this fragmented journey is both a challenge and an opportunity. This keynote provides a practical framework for building marketing that works across the full Philippine commerce ecosystem — from social discovery to last-mile conversion — without breaking the budget or the brand.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
10:55 – 11:15 AM
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KEYNOTE Session
AI in the Philippines: Real Tools, Honest Results, No Hype.
Filipino marketers are adopting AI faster than most markets in Southeast Asia — but adoption without strategy is expensive experimentation. From AI-generated Taglish content to predictive campaign optimisation and automated customer engagement, the promise is enormous. The reality is uneven. This session cuts through the noise with an honest assessment of what AI genuinely delivers for marketing teams in the Philippines right now, what still requires a human hand, and how to build a workflow that actually improves outcomes without alienating the authentic voice your audience came for.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
11:15 – 11:30 AM
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KEYNOTE Session
Details Coming Soon
Details Coming Soon
Keynote Speaker:
Coming Soon
Speaker Coming Soon
11:30 AM – 12:00 PM
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NETWORKING BREAK
Coffee, Conversations & Exhibitor Discovery
Step away from the stage and into the mix. Explore the exhibition floor, reconnect with peers, and make the introductions you’ve been meaning to make.
12:00 – 12:40 PM
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PANEL DISCUSSION
Pagmamahal, Patawa, Pamilya: Why Filipino Emotional Marketing Is Still the Most Powerful Tool in the Room.
Filipino consumers respond to advertising that feels deeply human — that makes them laugh, cry, feel proud, or feel seen. The brands that have won this market most durably are those who understood that emotion is not a creative choice, it’s a strategic one. But in 2026, with AI-generated content flooding every channel, genuine emotional resonance is harder to fake and more valuable than ever. This panel explores how local and international brands are building campaigns that tap into Filipino values — family, community, humour, resilience — without slipping into formula, and what it means to do cultural storytelling at both the brand and performance levels.
Speakers: Coming Soon
12:40 – 1:30 PM
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NETWORKING BREAK
Lunch, Networking & Exhibitor Tour + Group Photo
Fifty minutes of good food and great company. Tour the expo, gather for the group photo, and recharge before the afternoon sessions.
1:30 – 2:10 PM
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PANEL DISCUSSION
Social Commerce Is Not a Channel. It’s the Business Model.
In the Philippines, the line between content and commerce has effectively disappeared. Consumers browse, discover, trust, and buy — all within the same app, often without ever visiting a brand’s website. For marketing leaders and their agency and technology partners, this is not just a media planning challenge: it’s a fundamental rethink of how brand, content, customer experience, and performance all connect. This panel digs into how brands are actually building for social commerce at scale — what’s working on TikTok Shop and Facebook Marketplace, how live selling fits into a serious brand strategy, and what measurement looks like when the journey is fully platform-native.
Speakers: Coming Soon
2:10 – 2:25 PM
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QUICK BREAK
Networking Break — 15 min
A short reset before the afternoon continues — use the time to stretch, step outside, or check messages.
2:25 – 3:05 PM
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PANEL DISCUSSION
Data, Privacy, and the Filipino Consumer: Building Trust in a Market That’s Paying Attention.
The Philippines’ Data Privacy Act has teeth, and consumers are increasingly aware of their rights — even if they don’t always exercise them. At the same time, the most effective marketing in this market depends on personalisation: knowing who your customer is, where they are in their journey, and what they actually care about. This panel tackles the tension head-on: how do brands build the data infrastructure they need without crossing the lines that erode trust? How do you collect first-party data in a market where consumers are generous with their time but protective of their information? And what does privacy-forward marketing actually look like in practice for brands operating across the Philippines’ diverse digital ecosystem?
Speakers: Coming Soon
3:05 – 3:25 PM
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NETWORKING BREAK
Exhibitor Showcase & Conversations
Twenty minutes on the floor — visit exhibitors, exchange cards, and follow up on ideas sparked in the sessions.
3:25 – 3:55 PM
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PANEL DISCUSSION
Why the Best Marketing Talent in the Philippines Is Being Pulled in Three Directions at Once.
Filipino marketing professionals are among the most sought-after in Southeast Asia — by local brands, regional headquarters, and the global BPO and digital services industry simultaneously. The result is a talent market under extraordinary pressure: high attrition, a growing capability gap in data and AI skills, and marketing leaders who are constantly rebuilding teams mid-campaign. This panel gets honest about what it actually takes to attract, develop, and retain exceptional marketing talent in Manila in 2026 — and what role agencies, sponsors, and technology partners play in filling the gaps when internal teams cannot.
Speakers: Coming Soon
3:55 – 4:25 PM
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FIRESIDE CHAT
Made in the Philippines, Loved by the World: What It Takes to Build a Filipino Brand That Travels.
A growing cohort of Philippine brands — from food and beauty to technology and professional services — are finding audiences across Asia, the Middle East, and beyond. The ones succeeding are not simply exporting their products. They are exporting their stories, their cultural identity, and a distinctly Filipino sense of warmth and creativity that resonates far beyond the archipelago. In this intimate closing conversation, two brand leaders share what it actually takes to make a Filipino brand travel: what unique advantages local brands carry into global markets, what has to fundamentally change, and why this decade may be the most significant moment in Philippine brand history.
Speakers: Coming Soon
4:25 – 4:55 PM
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NETWORKING — Unwind & Connect
Unwind & Connect
The day’s content is done — but the conversations are just getting started. Relax, reconnect, and make the most of the room before we close.
5:15 PM onwards
Cocktail Reception
Connect with senior marketing leaders and decision-makers, in a relaxed, informal setting that encourages authentic conversations and lasting relationships. Enjoy curated cocktails, great company, and the opportunity to continue discussions, exchange ideas, and explore collaborations beyond the main sessions—where real business connections begin.
4:55 – 5:00 PM
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CLOSING REMARKS
Closing Remarks & Thank You
A brief, warm close to an exceptional day. Reflect on the ideas, celebrate the connections, and carry the energy of Manila forward.
5:00 PM ONWARDS
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REGISTRATION FOR DIGITAL PARTICIPATION CERTIFICATE
Registration For Participation Certificate
Head to the registration desk to register for your digital participation certificate. You must be present until the end of the programme to be eligible. Please have your event badge or registration confirmation ready.
Get
Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Perfect for marketing professionals whose companies do not provide marketing or advertising services. This pass is ideal for those exploring new marketing innovations and looking to learn and network with peers.
$99
Pricing in USD
Includes:
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Access to all keynotes and panel discussions
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Exhibition access featuring the latest marketing innovations
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Networking with marketing professionals and industry leaders
◆ Buyer's ELITE NETWORKING PASS
Ideal for senior marketers looking to build meaningful connections and enjoy an enhanced summit experience.
$199
Pricing in USD
Includes:
-
Access to all keynotes, panel discussions, and exhibition
-
Tea and lunch included
-
Access to the networking area
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Connect with industry peers and leaders in a relaxed setting
◆ Buyer's VIP COCKTAIL PASS
Best suited for marketing leaders who want premium access, curated networking, and exclusive after-event experiences.
$399
Pricing in USD
Includes:
-
Access to all keynotes, panel discussions, and exhibition
-
Tea and lunch included
-
Access to the networking area
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Exclusive VIP Cocktail Party — mingle with industry leaders in an informal and engaging environment
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$499
Pricing in USD
Includes:
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Access to all keynotes and panel discussions
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Exhibition access to showcase and discover the latest marketing innovations
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Full-day access to Networking lounge
⬢ Vendor's ELITE NETWORKING PASS
Perfect for vendors aiming to engage directly with decision-makers and form meaningful business connections.
$999
Pricing in USD
Includes:
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Access to all keynotes, panel discussions, and exhibition
-
Tea and lunch included
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Access to the networking area
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Network with marketing service buyers and senior marketers
⬢ Vendor's VIP COCKTAIL PASS
For premium partners who want high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$1499
Pricing in USD
Includes:
-
Access to all keynotes, panel discussions, and exhibition
-
Tea and lunch included
-
Access to the networking area
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Exclusive VIP Cocktail Party — connect with marketing service buyers and industry leaders in an informal, high-value networking setting
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Manila, Philippines
Venue Coming Soon
We at the Intrigue Summit are very particular about the venue we select for our events. We believe in delivering a great experience with a mixture of networking, new ideas, and business dialogs to all our attendees. And for that, a venue plays a significant role.
