In view of the 49th ASEAN Summit in Manila and the special non-working days declared across the NCR from 16–18 November, the event has been rescheduled to 11 December 2026.
Marketing Buyers and Suppliers Rendezvous
Here's What Happened At The 40th — Intrigue MAdVerse Manila
Welcome to Intrigue MAdVerse
In a world increasingly powered by AI, the real advantage still lies in human connection.
This isn’t just another event. It’s a movement designed to bring people closer — to exchange ideas, challenge perspectives, and build relationships that go beyond screens and systems. Brought to you by Salesgasm, a global force behind transformative conferences, the Manila edition continues the MAdTech evolution with a human-centric approach.
At Intrigue MadVerse, we don’t just host summits — we create environments for genuine conversations. This is where CMOs, marketers, agencies, and innovators come together not just to explore technology, but to connect, collaborate, and grow together.
Join us in vibrant Manila, Philippines, where innovation meets authenticity. Let’s go beyond automation, build real connections, and shape the future of marketing — together.
The future is human-led — and it’s happening at Intrigue MAdVerse.
Where Marketing Excellence Takes the Spotlight
Engage with Top Decision Makers
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders. These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Influential Audience
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Sponsors & Partners
diamond partners
GOLD partnerS
Event staffing partner
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official gifting partner
Official Photography and Videography partner
media partners
Past Sponsors & Partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event Speakers
Past Speakers
Agenda
8:30 AM Onwards
Marketing Has Changed. Has Your Playbook?
From Manila to wherever you're building your next campaign, the challenges are the same — attention is harder to earn, trust is harder to keep, and AI is rewriting the rules faster than anyone can document them. This summit brings together marketing leaders building for what's next, not what worked yesterday.
8:30 – 9:15 AM
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NETWORKING
Registration & Morning Mingle
Check in, collect your badge, and start the day right. The best introductions at MAdVerse often happen before the first session — this is your time to make them.
9:15 – 9:30 AM
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OPENING
Welcome & Opening Remarks
Setting the tone for a day of bold, no-fluff conversations about where marketing is headed, and what it'll take to get there first.
9:30 – 9:45 AM
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OPENING KEYNOTE
The Value-Conscious Consumer: Building Loyalty in a More Deliberate Market
As consumers spend more carefully and acquisition costs continue to rise, loyalty has become one of the most reliable levers for sustainable growth. This talk examines what's genuinely working to earn repeat customers today — without relying on constant discounting.
Keynote Speaker:
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Mea Guinhawa-Gabunada
Vice President, Head- Consumer Marketplace Insights & Analytics at Nestlé
9:45 – 10:05 AM
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KEYNOTE Session
Everyone's Buying Martech. Almost Nobody's Using Half of It.
The average marketing stack now has more tools than the team has time to learn. Procurement keeps approving new platforms while adoption of the old ones quietly dies. This keynote is for every martech vendor and service provider in the room: what actually drives adoption after the contract is signed, why so many tools end up shelfware, and what the platforms surviving the next budget cut are doing differently.
Speaker: Coming Soon
10:05 – 10:15 AM
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NETWORKING BREAK
Networking Break
A quick ten-minute reset before the keynotes continue.
10:15 – 10:35 AM
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KEYNOTE Session
Google Is Not Where Your Customer Starts Anymore. Now What?
AI-generated answers, zero-click searches, and chat-based discovery are quietly dismantling three decades of SEO playbooks. The brands that show up on a results page increasingly don't show up anywhere that matters. This keynote is a clear-eyed look at what findability means in an AI-first internet — and what marketing teams need to rebuild before their visibility quietly disappears.
Speaker: Coming Soon
10:35 – 10:55 AM
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KEYNOTE Session
Everyone's Using AI. Almost Nobody's Using It Well.
AI adoption in marketing has outpaced AI strategy almost everywhere. Teams are generating content faster, testing more, automating more — and often producing more generic, less trusted work in the process. This session cuts through the hype with an honest look at where AI genuinely earns its place in the marketing workflow, where it quietly erodes brand voice, and how the smartest teams are using it as a multiplier, not a replacement.
Speaker: Coming Soon
10:55 – 11:15 AM
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NETWORKING BREAK
Coffee, Tea & Conversation
Step away from the stage and into the mix. Explore the exhibition floor, reconnect with peers, and make the introductions you've been meaning to make.
11:15 – 11:55 AM
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PANEL DISCUSSION + Audience Q&A
Love, Laughter, Family: Why Emotional Marketing Still Wins the Room.
Consumers everywhere respond to marketing that feels deeply human — the kind that makes them laugh, well up, feel proud, or simply feel seen. The brands that win loyalty most durably are the ones who understood that emotion isn't a creative add-on, it's a strategic choice. In 2026, with AI-generated content flooding every channel, genuine emotional resonance is harder to fake and more valuable than ever. This panel explores how brands are building campaigns rooted in real human values — family, community, humour, resilience — without slipping into formula, drawing on lessons from one of the world's most emotionally expressive markets.
Speakers:
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Donna Salgado
Assistant Vice President Marketing at Eton Properties Philipines
Mariela Quilala
Head of Marketing at LKY Group of Companies
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Phoebe Buenaventura-Bernardo
Assistant Vice President Marketing at Kservico Trade
Joma Giron
Global Head of Marketing at Institute for Mergers, Acquisitions and Alliances
Moderator:
Lala B Vera Lauro
Head of Marketing | Lead, Corporate Sustainability (ESG) at Crown Asia Chemicals Corporation
11:55 – 12:35 PM
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PANEL DISCUSSION + Audience Q&A
Social Commerce Is Not a Channel. It's the Business Model.
Around the world, the line between content and commerce is disappearing. Consumers browse, discover, trust, and buy — increasingly within the very same app, often without ever visiting a brand's website. For marketing leaders and their agency and technology partners, this isn't just a media-planning shift, it's a fundamental rethink of how brand, content, customer experience, and performance connect. This panel digs into how brands are actually building for social commerce at scale — from livestream selling to in-app checkout — using the Philippines, one of the world's most advanced social commerce markets, as a live case study.
Speakers:
Juno Limjap-Sison
Head of Global Marketing, Sales Administrative Lead at Eastvantage
Ernest Sy
Marketing Director at BSK Manila
Moderator:
Coming Soon
Details Coming Soon
12:35 – 1:25 PM
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NETWORKING BREAK
Lunch, Networking & Exhibitor Discovery + Group Photo
Fifty minutes of good food and great company. Tour the expo, gather for the group photo, and recharge before the afternoon sessions.
1:25 – 2:05 PM
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PANEL DISCUSSION + Audience Q&A
Data, Privacy, and the Modern Consumer: Building Trust in an Always-Watching World.
Data privacy regulation has teeth almost everywhere now, and consumers are increasingly aware of their rights — even when they don't always exercise them. At the same time, the most effective marketing depends on personalisation: knowing who your customer is, where they are in their journey, and what they actually care about. This panel tackles the tension head-on — how brands build the data infrastructure they need without crossing the lines that erode trust, how to earn first-party data in markets where consumers are generous with time but protective of information, and what privacy-forward marketing actually looks like in practice.
Speakers:
Veronica Nicole Lu
Head of Marketing at She Loves data
Jasper Evangelista
VP, Brand and Marketing at DITO
Monica Lorilla
Head of Marketing and Admissions at Mapúa University
Katherine Lemi
Head of Rustan’s Registry and Clubs
Moderator:
Jefffrey Pe Benito
Digital Marketing Director at Vertiv
2:25 – 2:55 PM
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PANEL DISCUSSION + Audience Q&A
Why Is Marketing's Best Talent Always One Foot Out the Door?
Strong marketing talent is in demand everywhere — pulled between local brands, regional headquarters, and a booming global services industry hungry for the same skills. The result is a talent market under real pressure: high attrition, a growing capability gap in data and AI skills, and leaders constantly rebuilding teams mid-campaign. This panel gets honest about what it actually takes to attract, develop, and retain exceptional marketing talent today — and what role agencies, sponsors, and technology partners play in filling the gaps when internal teams can't keep up.
Speakers:
Alde Belascuain
Director - Digital Marketing Operations at RealPage, Inc
Wanda Pascua
Head of Marketing at Tonik
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Renzo Belardo
Chief Marketing Officer at Sprout Solutions
Ila Cruz-Lucmayon
Digital Marketing and Advertising Head At Sun Life Philippines
Moderator:
Andrea Toribio
Head of Marketing at PeoplePartners Inc
2:55 – 3:10 PM
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NETWORKING BREAK
Quick Break
A short reset before the afternoon continues — use the time to stretch, step outside, or check messages.
3:10 – 3:40 PM
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FIRESIDE CHAT
Made Local, Loved Globally: What It Takes to Build a Brand That Travels.
A growing cohort of brands — from food and beauty to technology and professional services — are finding audiences far beyond their home markets. The ones succeeding aren't simply exporting products. They're exporting story, identity, and a distinct sense of warmth and creativity that resonates well beyond their borders. In this intimate closing conversation, brand leaders share what it actually takes to make a brand travel — what unique advantages emerging-market brands carry into global markets, what has to fundamentally change, and why now may be the most significant moment yet for this kind of global brand-building.
Speakers:
Sherwin John Ayong Sario
Member Lifecycle Head at Philippine Airlines
Moderator:
Joepy Jean Libo-on
Head of Marketing at HONOR
3:40 – 4:10 PM
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NETWORKING BREAK
Unwind & Connect
The day's content is done — but the conversations are just getting started. Relax, reconnect, and make the most of the room before we close.
4:15 PM ONWARDS
Closing Remarks, Thank You & Evening Cocktails
The best marketing still comes down to a good conversation — so let's keep having them. Stick around, grab a drink, and toast the day with the people who made it fun. Some of the best connections at MAdVerse happen after the last session ends.
Get
Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Ideal for marketing professionals whose companies don't offer marketing or advertising services. Explore the latest industry innovations, gain fresh insights, and connect with peers navigating similar challenges.
$99
Pricing in USD
◆ Buyer's ELITE NETWORKING PASS
Designed for senior marketers looking to build meaningful, high-value connections. Enjoy an enhanced summit experience with greater access to the conversations that matter most.
$149
Pricing in USD
◆ Buyer's VIP COCKTAIL PASS
Created for marketing leaders who want it all — premium access, curated networking, and an exclusive after-event experience to close the day with the industry's key decision-makers.
$199
Pricing in USD
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$299
Pricing in USD
⬢ Vendor's ELITE NETWORKING PASS
Built for vendors looking to engage directly with decision-makers and form meaningful, lasting business connections.
$499
Pricing in USD
⬢ Vendor's VIP COCKTAIL PASS
Created for premium partners seeking high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$699
Pricing in USD
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Manila, Philippines
Venue Coming Soon
We at the Intrigue Summit are very particular about the venue we select for our events. We believe in delivering a great experience with a mixture of networking, new ideas, and business dialogs to all our attendees. And for that, a venue plays a significant role.
