Why People Love Intrigue
Where Marketing Buyers Meet Suppliers
Here's What Happened At The 49th — Intrigue MAdVerse Melbourne 2026
Where AI, SEO & GEO Shape The Next Era Of ★ Marketing ★
Welcome to the Festival of Marketing
More than a conference. Intrigue MAdVerse Melbourne is where marketing's boldest ideas take the stage — through thought-provoking keynotes, expert panels, a buzzing marketing expo, live product showcases, and the kind of conversations that turn into partnerships.
Whether you're a brand looking for your next innovative marketing solution, a marketing leader seeking strategies you can actually use, an agency searching for new clients, or a technology provider looking to connect with qualified decision-makers — this festival was built for you.
What You'll Experience
-
Main Stage Keynotes — Big ideas from the people rewriting the marketing playbook
-
Expert Panel Discussions — Real strategy, real debate
-
Vibrant Marketing Expo — Explore the tools and platforms driving the industry forward
-
Live Product Showcases — See the latest innovations in action, not just on a slide
-
Interactive Experiences — Hands-on moments designed to spark real conversation
-
Meaningful Conversations — The kind that turn into partnerships, not just business cards
Meet the industry's most influential marketers, executives, founders, and business leaders—all in one place to learn, connect, and grow.
Marketing Leaders & Visionaries
Be inspired by visionary speakers delivering practical insights on AI, SEO, GEO, customer experience, and the trends transforming modern marketing.
Intriguing
Keynotes
Build genuine connections with senior marketers, brand leaders, agencies, and technology partners through networking designed for meaningful business conversations.
Engage with Top Decision Makers
Discover innovative marketing technologies, AI solutions, and trusted partners that help solve today's challenges and prepare your business for tomorrow.
Innovation Marketplace
The Marketing Community
Join Australia's most influential marketing community for a day of inspiring conversations, collaboration, networking, and business opportunities.
Sponsors & Partners
GOLD partnerS
SILVER partner
media partners
* Past Sponsors & Partners*
SPONSORSHIP & EXHIBITOR OPPORTUNITIES
Get In the Room Where Marketing Decisions Get Made
Get in front of 500+ CMOs, senior marketers, and business leaders who are actively looking for their next partner, platform, or solution. Whether you're launching something new, building your pipeline, or opening doors to future clients, Intrigue MAdVerse turns real conversations into real business — through strategic partnerships and exposure that actually moves the needle.
Premium sponsorship slots close soon. Secure yours before they're gone.
Featured Topics at the Event
Marketing Personalisation. Branding.
Artificial Intelligence. Data Science.
SEO. UI/UX Design
Marketing Personalisation. Branding.
Past Speakers
Your Ideas Deserve the Main Stage
Share what you know with 500+ marketing decision-makers, brand leaders, agencies, and technology innovators who came to learn from people like you. As a speaker, you'll get:
-
The main stage to share your expertise and build your reputation as a thought leader
-
Complimentary passes for you and your team
-
An invitation to our exclusive cocktail reception
-
Direct access to build relationships that outlast the day itself
This could be you — inspiring the room and shaping where marketing goes next.
THE PROGRAM
The ideas, sessions, and conversations shaping the day
8:30 AM Onwards
One Room, Every Angle. Marketing With Nowhere to Hide.
This year's Melbourne edition is where the industry stops pretending its parts aren't all connected. One hall, one stage, no side rooms to duck into — just a single day built for the people building the technology, running the campaigns, and closing the deals that make marketing actually work. We're pulling apart the year's biggest shifts — agentic AI, the new revenue stack, retail media's land grab, community over reach — in sessions built to move fast and get specific, not fill an hour. Expect sharp opinions over safe soundbites, real debate over rehearsed panels, and enough space between sessions to actually track down the person you came to meet.
THE FULL LINE-UP
Keynotes, panels, fireside chats, the Intrigue Awards, and 4 dedicated networking breaks woven through the day to keep the conversations going. All sessions live on the Main Stage — no tracks to choose between, no FOMO.
8:30 AM – 9:00 AM
⚫
Registration & Festival Welcome
Badge on, coffee in hand, and straight into conversation. Grab a seat, find familiar faces, and get ready for a day built to move fast.
9:00 AM – 9:10 AM
⚫
OPENING
Opening Remarks & Festival Kickoff
A quick, high-energy welcome to set the tone for a day that's less "sit and listen" and more "lean in and argue."
9:10 AM – 9:30 AM
⚫
PANEL DISCUSSION + Audience Q&A
The Age of Agentic Marketing: When AI Agents Do the Buying (and the Pitching)
Somewhere out there, an AI agent is already comparing shortlists, requesting demos, and quietly deciding who wins the deal — without a human anywhere near the decision. This panel is a fast, funny, and slightly unsettling look at what happens to pitching, persuasion, and plain old relationship-building when the audience on the other end might not be human at all.
9:30 AM – 9:45 AM
⚫
KEYNOTE
Built to Sell Itself: What Marketing Technology Looks Like When AI Runs the Stack
Imagine software that configures itself, optimises itself overnight, and makes the case for its own renewal before anyone's had their coffee. This keynote is a glimpse into the self-operating tools already reshaping what it even means to run — or choose — a marketing stack.
Keynote Speaker: Details Coming Soon
9:45 AM – 10:05 AM
⚫
PANEL DISCUSSION + Audience Q&A
Retail Media Everywhere: The New Battleground for Ad Dollars in 2027
Retail media has escaped retail entirely — now every app, marketplace, loyalty program, and streaming platform wants a cut of the ad budget. This panel maps the wild new battleground for ad spend in 2027, and asks the question everyone's quietly thinking: how many of these networks can possibly survive?
10:05 AM – 10:25 AM
⚫
FIRESIDE CHAT
Beyond the Demo: How Trust Gets Earned in an AI-Skeptical World
Every pitch deck says “AI-powered” now, and every audience has learned to roll their eyes at it. A candid, one-on-one conversation about what actually cuts through the noise, earns real trust, and tells a genuine breakthrough apart from a rebadged chatbot.
10:25 AM – 10:45 AM
⚫
NETWORKING BREAK
Coffee, Tea & Conversation
Refuel, find the person you've been meaning to talk to, and take a lap of the expo floor before we dive back in.
10:45 AM – 11:00 AM
⚫
KEYNOTE
The Intent Data Gold Rush: Predicting the Sale Before Anyone Knows They Want It
Somewhere in the exhaust of every click, search, and scroll sits the exact moment someone decides they want something — often before they've admitted it to themselves. This keynote digs into the race to read that signal first, and asks how much of it is genuine foresight versus very expensive guesswork.
Keynote Speaker: Details Coming Soon
11:00 AM – 11:20 AM
⚫
PANEL DISCUSSION + Audience Q&A
Sales and Marketing Tech Are Merging: Inside the Rise of Revenue Platforms
The wall between the sales stack and the marketing stack is coming down fast, and a new breed of all-in-one “revenue platform” wants to live on both sides of it at once. This panel gets into what's actually driving the merge, and whether cramming everything into one system is genius or just an expensive new way to create problems.
11:20 AM – 11:40 AM
⚫
NETWORKING BREAK
Speed Connect
A fast-paced, structured mingling session — short, rotating conversations designed to help you meet more of the room in less time. No pitch decks, just quick, genuine introductions.
11:40 AM – 12:00 PM
⚫
PANEL DISCUSSION + Audience Q&A
Who Owns the Customer Relationship When AI Does the Talking?
The first message, the follow-up, even the negotiation — increasingly, an AI is handling all of it before a human ever says hello. This panel is a lively, slightly argumentative debate about who a relationship actually belongs to when a bot does the introducing, and what gets lost — or gained — along the way.
12:00 PM – 12:15 PM
⚫
KEYNOTE
The Great Reshuffle: Consolidation, AI-Native Disruptors, and What Survives
Old platforms are merging, scrappy new challengers are undercutting them overnight, and the landscape looks almost unrecognisable from twelve months ago. This keynote maps the shakeout already underway across marketing technology, and puts bets on the table for who's still standing when the dust settles.
Keynote Speaker: Details Coming Soon
12:15 PM – 12:35 PM
⚫
FIRESIDE CHAT
Buying Software in 2027: Faster, Smaller, and Weirdly Impatient
The research is done before the first call even starts, the decision-makers in the room have shrunk to almost nobody, and patience for a long, slow sales process has basically evaporated. A fast, frank conversation about how dramatically the rules of buying software have changed — and why almost nobody saw it coming this fast.
12:35 PM – 12:40 PM
⚫
GROUP PHOTO
Say Cheese, Melbourne
One room. One festival. One photo to remember it by. Stay in your seats for five minutes before we break for lunch — let's get everyone in the frame while it's still full.
12:40 PM – 1:20 PM
⚫
LUNCH & NETWORKING
Lunch, Networking & Expo Break
A proper 40 minutes to eat, wander the expo floor, and keep the morning's best conversations going before the Awards kick off.
1:20 PM – 2:05 PM
⚫
THE INTRIGUE AWARDS
The Intrigue Awards
The room's favourite hour. We celebrate the campaigns, teams, and marketers who pushed the industry forward this year — plenty of applause, a few surprises, and the kind of energy that carries straight into the afternoon.
2:05 PM – 2:25 PM
⚫
PANEL DISCUSSION + Audience Q&A
Billboards Are Back: Inside Out-of-Home's Unexpected Comeback
In a feed full of skippable ads, a billboard can't be scrolled past. This panel looks at why out-of-home is having a real resurgence, how it's being combined with digital targeting, and what makes a physical ad actually stop people.
2:25 PM – 2:45 PM
⚫
PANEL DISCUSSION + Audience Q&A
Level Up: Marketing to Audiences Who Live in Games and Virtual Worlds
Gaming audiences are massive, engaged, and largely ignored by traditional marketing playbooks. This panel explores what it actually takes to show up authentically inside games and virtual spaces without getting laughed out of the server.
2:45 PM – 3:05 PM
⚫
NETWORKING BREAK
Coffee, Tea & Conversation
One more breather before the final stretch — recharge, regroup, and reconnect with someone new.
3:05 PM – 3:25 PM
⚫
FIRESIDE CHAT
Audience to Community: Why Belonging Beats Reach
A big following isn't the same as a real community. This fireside chat digs into what it actually takes to turn passive audiences into people who show up, defend the brand, and bring others with them.
3:25 PM – 3:45 PM
⚫
PANEL DISCUSSION + Audience Q&A
Last-Click Lied to You: Rethinking Attribution and ROI
Last-click attribution has been quietly misleading marketing budgets for years. This panel gets practical about the models, tools, and mindset shifts teams are using to understand what's actually driving revenue.
3:45 PM – 4:00 PM
⚫
NETWORKING BREAK
Expo Floor Walk
A dedicated window to explore the expo floor properly — see live product showcases, meet the partners and technology providers on-site, and pick up where earlier conversations left off.
4:00 PM – 4:20 PM
⚫
PANEL DISCUSSION + Audience Q&A
When Marketing and Product Finally Sit at the Same Table
The best growth stories rarely come from marketing or product working alone. This panel looks at what changes when the two teams actually collaborate from day one, instead of marketing being handed a finished product to sell.
4:20 PM – 4:40 PM
⚫
FIRESIDE CHAT
The Uncomfortable Truth About Brand Consistency
Every brand guideline preaches consistency, but the campaigns people actually remember usually broke a rule somewhere. A candid conversation about where consistency builds trust — and where it just builds boring.
4:40 PM – 5:00 PM
⚫
PANEL DISCUSSION + Audience Q&A
The Festival Finale: What Marketing Gets Wrong About Its Own Future
We close the day the way a good festival should — with a bang. Our panel calls out the industry's favourite predictions that never came true, and puts fresh bets on the table for where marketing is actually headed next.
5:00 PM – 5:10 PM
⚫
CLOSING
Closing Remarks & Festival Send-Off
A quick, warm thank-you before we all go freshen up for the party. See you at cocktails.
5:30 PM ONWARDS
Evening Cocktails & Closing Party
The festival doesn't really end when the sessions do — it ends over a drink. Join us for cocktails, good company, and the conversations that never quite fit into a 20-minute panel slot.
Get Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers ◆
◆ Buyer's Experience Pass
Your entry point into the festival — perfect for marketing professionals ready to explore the latest innovations, learn from industry leaders, and connect with peers shaping the future of marketing.
$299
Pricing in AUD
Includes:
-
Full access to all keynotes and panel discussions
-
Exhibition access, showcasing the latest in marketing innovation
-
Networking with marketing professionals and industry leaders
◆ Buyer's ELITE NETWORKING PASS
Built for senior marketers who want more than a seat in the room — enjoy an elevated festival experience with deeper access to build the connections that matter most.
$399
Pricing in AUD
Includes:
-
Full access to all keynotes, panel discussions, and the exhibition
-
Tea and lunch included
-
Access to the dedicated networking area
-
Curated conversations with industry peers and leaders, in a relaxed setting
◆ Buyer's VIP COCKTAIL PASS
The complete experience for marketing leaders — premium access, curated networking with top decision-makers, and an exclusive after-hours cocktail reception to close the day in style.
$599
Pricing in AUD
Includes:
-
Full access to all keynotes, panel discussions, and the exhibition
-
Tea and lunch included
-
Access to the dedicated networking area
-
Exclusive VIP Cocktail Party — an intimate evening mingling with industry leaders in an informal, engaging setting
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers ⬢
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers ready to gain real exposure to top marketing buyers — and the industry insights that come with being in the room.
$499
Pricing in AUD
Includes:
-
Full access to all keynotes and panel discussions
-
Exhibition access to discover the latest marketing innovations
-
Full-day access to the Networking Lounge
⬢ Vendor's ELITE NETWORKING PASS
Built for vendors ready to engage directly with decision-makers and form the kind of business connections that go beyond a business card exchange.
$999
Pricing in AUD
Includes:
-
Full access to all keynotes, panel discussions, and the exhibition
-
Tea and lunch included
-
Access to the dedicated networking area
-
Direct networking with marketing service buyers and senior marketers
⬢ Vendor's VIP COCKTAIL PASS
The complete experience for premium partners — high-level visibility, exclusive networking, and elevated brand exposure in front of the people who matter most.
$1499
Pricing in AUD
Includes:
-
Full access to all keynotes, panel discussions, and the exhibition
-
Tea and lunch included
-
Access to the dedicated networking area
-
Exclusive VIP Cocktail Party — connect with marketing service buyers and industry leaders in an intimate, high-value networking setting
Attendee Demographics
- World's Leading Brands Have Registered for our Past Events -
Venue
Melbourne, Australia
The Room Is Taking Shape
Great festivals aren't just about who's in the room — they're about the room itself. We handpick every venue to bring together the energy, connection, and conversations that define Intrigue MAdVerse. The Melbourne venue is being finalised now, and it's going to be worth the wait.
