Where Marketing Buyers Meet Suppliers
Here's What Happened At The 50th — Intrigue MAdVerse Sydney 2026
Where AI, SEO & GEO Shape The Next Era Of ★ Marketing ★
Welcome to the Festival of Marketing
More than a conference. Intrigue MAdVerse Sydney is where marketing's boldest ideas take the stage — through thought-provoking keynotes, expert panels, a buzzing marketing expo, live product showcases, and the kind of conversations that turn into partnerships.
Whether you're a brand looking for your next innovative marketing solution, a marketing leader seeking strategies you can actually use, an agency searching for new clients, or a technology provider looking to connect with qualified decision-makers — this festival was built for you.
What You'll Experience
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Main Stage Keynotes — Big ideas from the people rewriting the marketing playbook
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Expert Panel Discussions — Real strategy, real debate
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Vibrant Marketing Expo — Explore the tools and platforms driving the industry forward
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Live Product Showcases — See the latest innovations in action, not just on a slide
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Interactive Experiences — Hands-on moments designed to spark real conversation
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Meaningful Conversations — The kind that turn into partnerships, not just business cards
Meet the industry's most influential marketers, executives, founders, and business leaders—all in one place to learn, connect, and grow.
Marketing Leaders & Visionaries
Be inspired by visionary speakers delivering practical insights on AI, SEO, GEO, customer experience, and the trends transforming modern marketing.
Intriguing
Keynotes
Build genuine connections with senior marketers, brand leaders, agencies, and technology partners through networking designed for meaningful business conversations.
Engage with Top Decision Makers
Discover innovative marketing technologies, AI solutions, and trusted partners that help solve today's challenges and prepare your business for tomorrow.
Innovation Marketplace
The Marketing Community
Join Australia's most influential marketing community for a day of inspiring conversations, collaboration, networking, and business opportunities.
Sponsors & Partners
GOLD partnerS
media partners
* Past Sponsors & Partners*
SPONSORSHIP & EXHIBITOR OPPORTUNITIES
Get In the Room Where Marketing Decisions Get Made
Get in front of 500+ CMOs, senior marketers, and business leaders who are actively looking for their next partner, platform, or solution. Whether you're launching something new, building your pipeline, or opening doors to future clients, Intrigue MAdVerse turns real conversations into real business — through strategic partnerships and exposure that actually moves the needle.
Premium sponsorship slots close soon. Secure yours before they're gone.
Featured Topics at the Event
Marketing Personalisation. Branding.
Artificial Intelligence. Data Science.
SEO. UI/UX Design
Marketing Personalisation. Branding.
Past Speakers
Your Ideas Deserve the Main Stage
Share what you know with 500+ marketing decision-makers, brand leaders, agencies, and technology innovators who came to learn from people like you. As a speaker, you'll get:
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The main stage to share your expertise and build your reputation as a thought leader
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Complimentary passes for you and your team
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An invitation to our exclusive cocktail reception
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Direct access to build relationships that outlast the day itself
This could be you — inspiring the room and shaping where marketing goes next.
THE PROGRAM
The ideas, sessions, and conversations shaping the day
8:30 AM Onwards
Marketing, Unfiltered. One Day, No Silos, Every Discipline in the Room.
Sydney 2027 isn't a summit with a few panels bolted on — it's a full-blown festival of marketing, built for the people who make it, sell it, shoot it, measure it, and show up for it. One hall, one stage, zero fluff. Across the day, we're covering the full arc of modern marketing — AI, search and GEO, events and experiences, photo and video, customer experience and the buyer journey — through fast, punchy sessions designed to spark debate, not put you to sleep. Expect big ideas delivered in bite-sized sessions, honest conversations instead of sales pitches, and a room packed with marketers, founders, and the agencies and service providers who make great marketing happen behind the scenes.
8:30 AM – 9:00 AM
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NETWORKING
Registration & Festival Welcome
Badge on, coffee in hand, and straight into conversation. Grab a seat, find familiar faces, and get ready for a day built to move fast.
9:00 AM – 9:10 AM
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OPENING
Opening Remarks & Festival Kickoff
A quick, high-energy welcome to set the tone for a day that's less "sit and listen" and more "lean in and argue."
9:10 AM – 9:30 AM
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PANEL DISCUSSION + Audience Q&A
Dead on Arrival: The Marketing Tactics We Need to Bury in 2027
Pop-up quizzes nobody wants to take. Generic email blasts. Funnels built for a customer who no longer exists. This panel holds a mock funeral for the tactics that quietly stopped working years ago — and gets specific about what should replace them.
9:30 AM – 9:45 AM
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KEYNOTE
The Attention Economy Has Collapsed. Welcome to the Trust Economy.
Chasing eyeballs used to be the whole game. Not anymore. This keynote makes the case that attention is now cheap and trust is scarce — and lays out what marketing looks like when trust, not impressions, is the metric that actually moves revenue.
Keynote Speaker:
Coming Soon
Details Coming Soon
9:45 AM – 10:05 AM
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PANEL DISCUSSION + Audience Q&A
The Great AI Content Flood: Standing Out When Everyone Sounds the Same
Every brand has an AI writing assistant now, and it shows — the internet is starting to read like one long, forgettable paragraph. This panel gets into how marketers are keeping a distinct voice, a real point of view, and actual craft alive in a sea of AI-generated sameness.
10:05 AM – 10:25 AM
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FIRESIDE CHAT
Building Brand Trust With a Machine in the Room
An honest, one-on-one conversation about what happens to brand trust when AI is writing the emails, answering the chats, and sometimes even picking the offers. Where does the human touch still need to show up?
10:25 AM – 10:45 AM
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NETWORKING BREAK
Coffee, Tea & Conversation
Refuel, find the person you've been meaning to talk to, and take a lap of the expo floor before we dive back in.
10:45 AM – 11:00 AM
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KEYNOTE
GEO Is the New SEO: How to Get Recommended by the Machines
Search is turning into a conversation, and AI is doing most of the talking. This keynote breaks down Generative Engine Optimisation — what AI answer engines actually look for, and what your content needs to do differently to get mentioned, cited, and recommended.
Keynote Speaker:
Coming Soon
Details Coming Soon
11:00 AM – 11:20 AM
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PANEL DISCUSSION + Audience Q&A
Beyond Rankings: Winning in AI Search & Generative Answers
Ranking #1 doesn't mean much if the AI answer never sends anyone to your site. This panel goes deep on how SEO and GEO now work together, what's changed about technical optimisation, and how brands are measuring visibility in a results page that barely has results anymore.
11:20 AM – 11:40 AM
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PANEL DISCUSSION + Audience Q&A
The Experience Is the Marketing: Designing Events & Moments People Remember
A great event isn't a marketing tactic anymore — for a lot of brands, it is the marketing. This panel unpacks what goes into building experiences, activations, and live moments that people talk about long after they leave, and why the best event marketers think like storytellers, not logistics managers.
11:40 AM – 11:55 AM
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KEYNOTE
Marketing's Most Human Era Yet
With AI handling the repetitive work, marketers finally have room to do what machines can't — build genuine relationships, tell honest stories, and read a room. This keynote makes the optimistic case that automation isn't erasing the human side of marketing, it's finally making space for it.
Keynote Speaker:
Coming Soon
Details Coming Soon
11:55 AM – 12:15 PM
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FIRESIDE CHAT
From First Click to Final Purchase: Mapping the Buyer Journey Nobody Can See Anymore
Someone discovers your brand on one app, researches on another, asks a friend, and buys somewhere else entirely. This fireside chat is a candid look at how marketers are trying to understand — and influence — a buyer journey that no longer fits on a single slide.
12:15 PM – 1:00 PM
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NETWORKING BREAK
Lunch, Networking & Expo Break
A proper 45 minutes to eat, wander the expo floor, and keep the morning's best conversations going before the Awards kick off.
1:00 PM – 1:45 PM
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THE INTRIGUE AWARDS
The Intrigue Awards
The room's favourite hour. We celebrate the campaigns, teams, and marketers who pushed the industry forward this year — plenty of applause, a few surprises, and the kind of energy that carries straight into the afternoon.
1:45 PM – 2:05 PM
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PANEL DISCUSSION + Audience Q&A
Lights, Camera, Convert: The New Rules of Photo & Video That Actually Sell
Polished no longer wins — raw, fast, and real does. This panel breaks down what's actually converting in photo and video right now, how brands are keeping up with the pace content demands, and where a bit of production value still matters.
2:05 PM – 2:25 PM
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PANEL DISCUSSION + Audience Q&A
One Funnel, Two Teams: Why Marketing and Sales Still Don't Talk (And How RevOps Fixes It)
Marketing hands off a lead, sales says it's not sales-ready, and everyone blames each other's dashboards. This panel gets into how revenue operations and account-based marketing are finally forcing marketing and sales onto the same page — same targets, same data, same definition of a good lead.
2:25 PM – 2:45 PM
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FIRESIDE CHAT
The Loyalty Paradox: Why Customers Leave Brands They Say They Love
Satisfaction surveys look great right up until the customer churns anyway. This fireside chat digs into the gap between what customers say and what actually keeps them coming back.
2:45 PM – 3:05 PM
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NETWORKING BREAK
Coffee, Tea & Conversation
One more breather before the final stretch — recharge, regroup, and reconnect with someone new.
4:25 PM – 4:45 PM
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PANEL DISCUSSION + Audience Q&A
The Festival Finale: Bold Bets for Marketing in 2028 (And Beyond)
We close the day the way a good festival should — with a bang. Our panel puts their reputations on the line with bold, specific predictions for where marketing goes next, and the room gets to call out who they think is right.
4:05 PM – 4:25 PM
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PANEL DISCUSSION + Audience Q&A
Prove It: Marketing ROI, Attribution & The Numbers That Actually Matter
"Brand awareness" doesn't pay the bills on its own anymore — marketers are under more pressure than ever to show real numbers. This panel cuts through vanity metrics to talk about what leadership actually wants to see, and how to measure marketing's impact without chasing the wrong data.
3:45 PM – 4:05 PM
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PANEL DISCUSSION + Audience Q&A
Creators, Communities & the Death of the Traditional Campaign
The three-month campaign with a big launch date is losing ground to always-on creators and tight-knit communities. This fireside chat looks at what brands are doing instead — and why community may be the most underrated channel in marketing right now.
3:25 PM – 3:45 PM
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PANEL DISCUSSION + Audience Q&A
The Personalisation Trap: When "Made For You" Starts to Feel Creepy
There's a line between personalised and unsettling, and plenty of brands are crossing it without realising. This panel explores where that line actually sits, and how to use customer data in ways that feel thoughtful instead of invasive.
4:05 PM - 4:30 PM
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Round Table Discussion
Round Table Discussion
No mic, no slides, no pressure — just good marketers talking shop in small groups. Pick a table that speaks to you and see where the conversation takes you.
5:30 PM ONWARDS
Evening Cocktails & Closing Party
The festival doesn't really end when the sessions do — it ends over a drink. Join us for cocktails, good company, and the conversations that never quite fit into a 20-minute panel slot.
3:05 PM – 3:25 PM
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PANEL DISCUSSION + Audience Q&A
Automate the Boring, Keep the Brilliant: Where AI Belongs (and Doesn't) in Your Marketing Team
Not every task deserves an AI tool, and not every AI tool deserves a seat on your team. This panel is a practical, no-hype conversation about where automation genuinely earns its keep in a modern marketing org — and where it quietly does more harm than good.
4:45 PM – 5:00 PM
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CLOSING
Closing Remarks & Festival Send-Off
A quick, warm thank-you before we all go freshen up for the party. See you at cocktails.
Get Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers ◆
◆ Buyer's Experience Pass
Your entry point into the festival — perfect for marketing professionals ready to explore the latest innovations, learn from industry leaders, and connect with peers shaping the future of marketing.
$299
Pricing in AUD
Includes:
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Full access to all keynotes and panel discussions
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Exhibition access, showcasing the latest in marketing innovation
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Networking with marketing professionals and industry leaders
◆ Buyer's ELITE NETWORKING PASS
Built for senior marketers who want more than a seat in the room — enjoy an elevated festival experience with deeper access to build the connections that matter most.
$399
Pricing in AUD
Includes:
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Full access to all keynotes, panel discussions, and the exhibition
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Tea and lunch included
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Access to the dedicated networking area
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Curated conversations with industry peers and leaders, in a relaxed setting
◆ Buyer's VIP COCKTAIL PASS
The complete experience for marketing leaders — premium access, curated networking with top decision-makers, and an exclusive after-hours cocktail reception to close the day in style.
$599
Pricing in AUD
Includes:
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Full access to all keynotes, panel discussions, and the exhibition
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Tea and lunch included
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Access to the dedicated networking area
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Exclusive VIP Cocktail Party — an intimate evening mingling with industry leaders in an informal, engaging setting
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers ⬢
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers ready to gain real exposure to top marketing buyers — and the industry insights that come with being in the room.
$499
Pricing in AUD
Includes:
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Full access to all keynotes and panel discussions
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Exhibition access to discover the latest marketing innovations
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Full-day access to the Networking Lounge
⬢ Vendor's ELITE NETWORKING PASS
Built for vendors ready to engage directly with decision-makers and form the kind of business connections that go beyond a business card exchange.
$999
Pricing in AUD
Includes:
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Full access to all keynotes, panel discussions, and the exhibition
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Tea and lunch included
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Access to the dedicated networking area
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Direct networking with marketing service buyers and senior marketers
⬢ Vendor's VIP COCKTAIL PASS
The complete experience for premium partners — high-level visibility, exclusive networking, and elevated brand exposure in front of the people who matter most.
$1499
Pricing in AUD
Includes:
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Full access to all keynotes, panel discussions, and the exhibition
-
Tea and lunch included
-
Access to the dedicated networking area
-
Exclusive VIP Cocktail Party — connect with marketing service buyers and industry leaders in an intimate, high-value networking setting
Attendee Demographics
- World's Leading Brands Have Registered for our Past Events -
Why People Love Intrigue
Venue
Sydney, Australia
Coming Soon
Great festivals aren't just about who's in the room — they're about the room itself. We handpick every venue to bring together the energy, connection, and conversations that define Intrigue MAdVerse. The Sydney venue is being finalised now, and it's going to be worth the wait.
