#INTMADVERSE
21 AUG
2025
46th
Presented by
Where Marketing Excellence Takes the Spotlight
21 Aug
2025, Jakarta
Join us in Jakarta, Indonesia on 21 August 2025 for a game-changing marketing expo featuring the industry's top professionals who are redefining the future.
Step Into the Intrigue MAdVerse
Welcome to the future of marketing innovation! The Intrigue MAdVerse Summit, Jakarta, Indonesia 2025, is not just another event—it’s a revolutionary experience that’s shaping the future of digital marketing and martech. Created by Salesgasm, a global leader in innovative conferences, this summit is designed to push boundaries and explore new horizons in marketing.
At Intrigue MAdVerse, we go beyond traditional events to create experiences that inspire, challenge, and connect. It’s a gathering where industry pioneers, innovators, and game-changers come together to unlock the true potential of MAdTech. Backed by Salesgasm’s commitment to excellence, our summit promises to blend insightful discussions, meaningful networking, and ground-breaking ideas.
Join us in the dynamic city of Jakarta, Indonesia, where creativity meets innovation, and let’s explore the future of marketing together. MAdVerse is where the next era of marketing begins!
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders.
Engage with Top Decision
Makers
These tailored discussions offer unique opportunities to gain valuable insights, foster new connections, and explore collaborations that could redefine the future of marketing.
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Facing challenges in your marketing strategy? Don’t worry. Our sponsors and exhibitors are ready to provide tailored solutions to address your specific needs and help you tackle your marketing obstacles directly at the summit.
Depart With Actionable Solutions
Join industry leaders in a vibrant networking atmosphere. Exchange ideas from the summit, enjoy refreshing drinks, and connect over hors d'oeuvres, all while building meaningful relationships with the movers and shakers of the marketing world.
Influential Audience
Sponsors & Partners
Title & AI SEO Partner
diamond partners
Gold Partners
Silver Partner
Official Gifting Partner
VISUAL EXPERIENCE PARTNER
Association Partner
media partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event
Speakers
Speakers from Intrigue MAdVerse Jakarta 2024
Agenda
8:30 AM - 9:25 AM
Registration & Power Networking
Check-in, grab your badge, and get ready to dive into a day packed with insights and connections! Meet fellow marketers, exchange ideas, and fuel up for an exciting experience ahead.
9:25 AM - 9:30 AM
Welcome & Kickoff
Let’s get started! A warm welcome to all as we set the stage for an inspiring day. Expect a quick rundown of what’s ahead, some lighthearted moments, and an energy boost to kick things off right!
Speaker: Dij Phukan: CEO & Founder at Salesgasm
From Manual to Magical: How the Future Employee will change marketing and business forever
This keynote explores how the evolution of the employee — empowered by AI, automation, and new skillsets — is redefining marketing and business. From task-driven roles to creative, strategic, and tech-enabled contributors, discover how the “future employee” will reshape growth, innovation, and customer engagement forever.
9:35 AM - 10:00 AM
Keynote Session
Speaker: Dr. Tuhin Banik: Founder of ThatWare
With the Rising AI Content, Are We Losing Relevance Of The Humane Touch? What Are The Solutions To Freshen & Bypass This Issue?
As AI reshapes the digital marketing world, a new frontier is emerging—Hyper-Intelligence. This session explores why traditional AI-powered SEO is no longer enough and how Hyper-Intelligence is redefining how we understand user intent, personalize content in real time, and dominate search in an era of intelligent algorithms. Discover futuristic strategies that go beyond automation—where data, context, and cognitive tech combine to unlock unprecedented SEO performance in 2025 and beyond.
10:05 AM - 10:30 AM
Keynote Session
10:30 AM Onwards
MAdVerse Unplugged: Interactive & Insightful Panel Discussions
Get ready for dynamic conversations, fresh perspectives, and game-changing insights. These panels are designed to inspire action and spark innovation—join us and be part of the dialogue shaping the future of marketing!
Speakers:
Aulya Elyasa: Chief of Sales & Marketing at Bocorocco
Hanifah Mutiara Sylva: Head of Digital Marketing and CRM at PT Kubota Machinery Indonesia
Sumeet Senchoudhary: Head of Marketing at Asia Pacific Rayon
Paulina Purnomowati: Founder, CEO at Lumoraa Asia
Moderator:
Avijit Dutta: Country Manager at Viu
Short and Sweet—Mastering the Art of 15-Second Storytelling
Short-form video is taking over consumer attention spans—and the clock is ticking. In an age where TikTok, Reels, and YouTube Shorts dominate, brands must learn to hook, engage, and convert in under 15 seconds. This panel dives into the science and art behind micro-storytelling, explores what makes a scroll-stopper, and reveals how marketers can distill emotion, value, and action into ultra-compact formats without losing their voice.
10:35 AM - 11:20 AM
Panel Talk & Audience Interaction
11:20 AM - 11:40 AM
Networking & Coffee Break
Refuel, refresh, and reconnect! Grab a coffee, meet new people, and get ready for thought-provoking discussions ahead.
Speakers:
Richard Rahardja: Head of Digital, Data & Technology at EcoCare
Dr. Tuhin Banik: Founder of ThatWare
Tika Sylvia: Chief Marketing Officer at KOLTIVA
Moderator:
Avijit Dutta: Country Manager at Viu
Next-Gen Brand Building: Staying Relevant in a Rapidly Changing World
In a world where consumer preferences shift overnight and digital platforms evolve at lightning speed, brands must adapt to remain relevant and competitive. This discussion explores innovative strategies for brand building that blend creativity, technology, and data-driven insights. From leveraging emerging channels and interactive content to integrating SEO into a holistic brand growth strategy, the panel will share how to create lasting connections with audiences while navigating constant change.
11:45 PM - 12:30 PM
Panel Talk & Audience Interaction
Speakers:
Rizki “Oni” Fahrurrozi: Founder & CEO of Boleh Dicoba Digital (BDD)
Ahmad Fairu Zabadi: Vice President of Communication, Indonesia Marketing Association - Jakarta Chapter
Yulian Karfili: Head of Communication Strategy at Honda Prospect Motor
Moderator:
Richard Rahardja: Head of Digital, Data & Technology at EcoCare
Generative AI in Marketing—Innovation Beyond Automation
AI is not just automating marketing—it’s rewriting the creative playbook. This fireside chat explores how brands are using generative AI to ideate faster, personalize deeper, and execute at scale with unique content that still feels human. From campaigns designed by algorithms to AI-assisted brand storytelling, discover how innovation and ethics must go hand in hand.
12:35 PM - 1:15 PM
Panel Talk & Audience Interaction
1:15 PM - 2:00 PM
Exhibitor Walkthrough + Group Photo + Networking Lunch
Meet innovative brands, discover the latest marketing solutions, and snap a group photo to capture the moment! Then, enjoy a relaxed lunch while mingling with industry leaders.
Speakers:
Elvi Sari: Director, Marketing & Commercial Excellence at Abbott
Sheldon Chuan: SVP Growth & Marketing at Amartha
Moderator:
Maulana Rizqi Aldiansyah: Brand Director, Indonesia at The Ascott Limited
Marketing with Purpose—Driving Sustainability & Profitability Together
Sustainability is no longer optional—it’s expected. This conversation explores how marketers can craft authentic narratives around ESG, build purpose-led brands, and embed sustainability into the DNA of their strategies. But how do we make it profitable too? Hear from purpose-driven leaders who are balancing mission with margin while building loyal communities that care.
2:05 PM - 2:50 PM
The Fireside Exchange
Speakers:
Indra Erwin: Director of Marketing and Sales at SIS Group of Schools
Roostian Primananda: Marketing, Loyalty & Financial Inclusion Division Head at Bank Mega Syariah
Ulez Hulaesuddin: Chief Marketing Officer at Satake Fimar Indonesia
Moderator:
Harris Subhan R: Region User Growth Head at Goto Group
Consumer Trust in the Digital Age—Building Credibility & Loyalty Across Channels
In a time where digital noise and misinformation are at an all-time high, gaining consumer trust has become a critical challenge for brands. How can organizations stand out with authenticity and transparency? This fireside chat explores proven strategies to build lasting trust—through consistent messaging, community-led validation, and meaningful engagement—that turns skepticism into loyalty and advocacy.
2:55 PM - 3:40 PM
The Fireside Exchange
3:40 PM – 4:00 PM
Tea, Talk & Connections Break
A perfect pause to refresh and make meaningful connections over a warm cup of tea.
Speaker:
Andi D. Silalahi: Digital Practitioner
Ex Managing Director, DGTraffic, Google Advertising Premium Partner
Moderator:
Knez Mardin: Head of Global Marketing & Automation at DCCONNECT GLOBAL
The Great AI Balancing Act: Smart Marketing Without Losing the Human Touch
AI is transforming how we market—but are we at risk of losing what makes us human? This panel explores how brands are using AI tools to enhance their work, while staying grounded in empathy, authenticity, and connection. From content creation to customer experience, we’ll discuss how to embrace automation without sounding robotic, and how to keep the heart in your brand’s voice—even when the bots are helping behind the scenes.
4:05 PM – 4:50 PM
The Fireside Exchange
4:50 PM - 5:00 PM
An open floor for honest conversations, fresh perspectives, and burning questions.
This interactive segment gives attendees a chance to share insights, engage directly with speakers, and spark new connections. Let’s wrap up the day by hearing from the most important voices in the room—yours!
5 PM
Unwind & Final Networking—It’s a Wrap!
Before we say goodbye, let’s take a moment to reflect, share takeaways, and strengthen connections. The conversations don’t end here—keep them going beyond the event!
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Venue
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Sunlake Waterfront Resort & Convention Jakarta
JL. Danau Permai Raya Blok C1 sunter 14350 Jakarta Indonesia
Overlooking the serene waters of Sunter Lake, this elegant resort and convention venue offers a refreshing escape in the heart of North Jakarta. With spacious facilities, tranquil surroundings, and top-tier amenities, Sunlake sets the perfect stage for deep insights, strategic networking, and future-ready marketing conversations. Experience innovation in a setting that inspires.