
#INTMADVERSE
21 AUG
2025
46th
Presented by

Where Marketing Excellence Takes the Spotlight
21 Aug
2025, Jakarta
Join us in Jakarta, Indonesia on 21 August 2025 for a game-changing marketing expo featuring the industry's top professionals who are redefining the future.


Step Into the Intrigue MAdVerse
Welcome to the future of marketing innovation! The Intrigue MAdVerse Summit, Jakarta, Indonesia 2025, is not just another event—it’s a revolutionary experience that’s shaping the future of digital marketing and martech. Created by Salesgasm, a global leader in innovative conferences, this summit is designed to push boundaries and explore new horizons in marketing.
At Intrigue MAdVerse, we go beyond traditional events to create experiences that inspire, challenge, and connect. It’s a gathering where industry pioneers, innovators, and game-changers come together to unlock the true potential of MAdTech. Backed by Salesgasm’s commitment to excellence, our summit promises to blend insightful discussions, meaningful networking, and ground-breaking ideas.
Join us in the dynamic city of Jakarta, Indonesia, where creativity meets innovation, and let’s explore the future of marketing together. MAdVerse is where the next era of marketing begins!

Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners

Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders.
Engage with Top Decision
Makers
These tailored discussions offer unique opportunities to gain valuable insights, foster new connections, and explore collaborations that could redefine the future of marketing.

Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes

Facing challenges in your marketing strategy? Don’t worry. Our sponsors and exhibitors are ready to provide tailored solutions to address your specific needs and help you tackle your marketing obstacles directly at the summit.
Depart With Actionable Solutions

Join industry leaders in a vibrant networking atmosphere. Exchange ideas from the summit, enjoy refreshing drinks, and connect over hors d'oeuvres, all while building meaningful relationships with the movers and shakers of the marketing world.
Influential Audience
Sponsors & Partners
Featured Topics at the Event
Search Engine Optimisation

Marketing Personalisation

Content
Marketing

Marketing Automation

Artificial
Intelligence

Data
Science

UI/UX
Design

Branding

Event
Speakers
Speakers from Intrigue MAdVerse Jakarta 2024
Agenda
8:30 AM - 9:25 AM
Registration & Power Networking
Check-in, grab your badge, and get ready to dive into a day packed with insights and connections! Meet fellow marketers, exchange ideas, and fuel up for an exciting experience ahead.
9:25 AM - 9:30 AM
Welcome & Kickoff
Let’s get started! A warm welcome to all as we set the stage for an inspiring day. Expect a quick rundown of what’s ahead, some lighthearted moments, and an energy boost to kick things off right!
Speaker: Coming Soon
Digital Experience is the New Brand Loyalty
In today’s digital-first world, loyalty isn’t earned just through points and perks—it’s built through seamless, intuitive, and emotionally resonant digital journeys. Discover why every interaction your customer has online could be the moment they decide to stay—or switch.
9:35 AM - 9:55 AM
Keynote Session
Speaker: Coming Soon
Personalization vs. Privacy: The Marketer’s Dilemma
Consumers crave personalized experiences but are more protective of their data than ever before. Dive into the tightrope walk marketers must master—leveraging data for relevance while respecting privacy, transparency, and consent.
10:00 AM - 10:20 AM
Keynote Session
Speaker: Dr. Tuhin Banik: Founder of ThatWare
With the Rising AI Content, Are We Losing Relevance Of The Humane Touch? What Are The Solutions To Freshen & Bypass This Issue?
As AI reshapes the digital marketing world, a new frontier is emerging—Hyper-Intelligence. This session explores why traditional AI-powered SEO is no longer enough and how Hyper-Intelligence is redefining how we understand user intent, personalize content in real time, and dominate search in an era of intelligent algorithms. Discover futuristic strategies that go beyond automation—where data, context, and cognitive tech combine to unlock unprecedented SEO performance in 2025 and beyond.
10:25 AM - 10:45 AM
Keynote Session
Speaker: Coming Soon
Social Commerce & Influencer Marketing: The New Growth Engine for Brands
From seamless shopping on social platforms to tapping into trusted voices—this session explores how brands are leveraging the digital grapevine to convert engagement into revenue and transform casual scrollers into loyal customers.
10:50 AM - 11:10 AM
Keynote Session
11:10 AM - 11:30 AM
Networking & Coffee Break
Refuel, refresh, and reconnect! Grab a coffee, meet new people, and get ready for thought-provoking discussions ahead.
11:30 AM Onwards
MAdVerse Unplugged: Interactive & Insightful Panel Discussions
Get ready for dynamic conversations, fresh perspectives, and game-changing insights. These panels are designed to inspire action and spark innovation—join us and be part of the dialogue shaping the future of marketing!
Speakers:
Aulya Elyasa: Head of Brand Marketing at Eagle
Hanifah Mutiara Sylva: Head of Digital Marketing and CRM at PT Kubota Machinery Indonesia
Sumeet Senchoudhary: Head of Marketing at Asia Pacific Rayon
Paulina Purnomowati: Founder, CEO at Lumoraa Asia
Moderator:
Avijit Dutta: Country Manager at Viu
Short and Sweet—Mastering the Art of 15-Second Storytelling
Short-form video is taking over consumer attention spans—and the clock is ticking. In an age where TikTok, Reels, and YouTube Shorts dominate, brands must learn to hook, engage, and convert in under 15 seconds. This panel dives into the science and art behind micro-storytelling, explores what makes a scroll-stopper, and reveals how marketers can distill emotion, value, and action into ultra-compact formats without losing their voice.
11:35 AM - 12:15 PM
Panel Talk & Audience Interaction
Speakers:
Dr. Tuhin Banik: Founder of ThatWare
Marketing in 2030: Trends, Tech, and a Crystal Ball
What will marketing look like in five years—or ten? This forward-thinking panel dives into the trends, tools, and consumer shifts set to reshape the industry. From AI and automation to evolving expectations around personalization and privacy, we’ll explore what’s coming next—and how marketers can start preparing today.
We'll also examine how SEO is evolving beyond keywords into intent-driven, AI-optimized strategies that shape visibility in a rapidly changing digital landscape. Get ready for a conversation that blends creativity, data, and future-ready thinking to help you stay ahead of the curve.
12:20 PM - 1:00 PM
Panel Talk & Audience Interaction
1:00 PM - 1:50 PM
Exhibitor Walkthrough + Group Photo + Networking Lunch
Meet innovative brands, discover the latest marketing solutions, and snap a group photo to capture the moment! Then, enjoy a relaxed lunch while mingling with industry leaders.
Speakers:
Ahmad Fairu Zabad: Vice President of Communication, Indonesia Marketing Association - Jakarta Chapter
Richard Rahardja: Head of Digital, Data & Technology at EcoCare
Yulian Karfili: Head of Communication Strategy at Honda Prospect Motor
Moderator:
Yatun Santika: Director of Sales & Marketing at Liberta Hotel International
Generative AI in Marketing—Innovation Beyond Automation
AI is not just automating marketing—it’s rewriting the creative playbook. This fireside chat explores how brands are using generative AI to ideate faster, personalize deeper, and execute at scale with unique content that still feels human. From campaigns designed by algorithms to AI-assisted brand storytelling, discover how innovation and ethics must go hand in hand.
1:55 PM - 2:35 PM
The Fireside Exchange
Speakers:
Aditya Bharat Shah: Managing Director at SIS Group of Schools
Tika Sylvia: Chief Marketing Officer at KOLTIVA
Elvi Sari: Director, Marketing & Commercial Excellence at Abbott
Sheldon Chuan: SVP Growth & Marketing at Amartha
Marketing with Purpose—Driving Sustainability & Profitability Together
Sustainability is no longer optional—it’s expected. This conversation explores how marketers can craft authentic narratives around ESG, build purpose-led brands, and embed sustainability into the DNA of their strategies. But how do we make it profitable too? Hear from purpose-driven leaders who are balancing mission with margin while building loyal communities that care.
2:40 PM - 3:20 PM
The Fireside Exchange
3:20 PM - 3:40 PM
Tea, Talk & Connections Break
A perfect pause to refresh and make meaningful connections over a warm cup of tea.
Speakers:
Indra Erwin: Director of Marketing and Sales at SIS Group of Schools
Roostian Primananda: Marketing, Loyalty & Financial Inclusion Division Head at Bank Mega Syariah
Ulez Hulaesuddin: Chief Marketing Officer at Satake Fimar Indonesia
Moderator:
Harris Subhan R: Region User Growth Head at Goto Group
Consumer Trust in the Digital Age—Building Credibility & Loyalty in E-commerce and beyond
In an era where misinformation spreads faster than facts, consumer skepticism is high. How do brands break through the noise and build meaningful trust? This fireside chat uncovers strategies to boost transparency, leverage community-led validation, and create consistent, trustworthy messaging that converts skepticism into brand love.
3:45 PM - 4:20 PM
The Fireside Exchange
Speakers:
Gaurav Gupta: Chief Marketing Officer & Integration Leader at Kimberly Clark
The Great AI Balancing Act: Smart Marketing Without Losing the Human Touch
AI is transforming how we market—but are we at risk of losing what makes us human? This panel explores how brands are using AI tools to enhance their work, while staying grounded in empathy, authenticity, and connection. From content creation to customer experience, we’ll discuss how to embrace automation without sounding robotic, and how to keep the heart in your brand’s voice—even when the bots are helping behind the scenes.
4:25 PM - 5:00 PM
Panel Talk & Audience Interaction
5 PM
Unwind & Final Networking—It’s a Wrap!
Before we say goodbye, let’s take a moment to reflect, share takeaways, and strengthen connections. The conversations don’t end here—keep them going beyond the event!
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Attendee Demographics
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Venue
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Sunlake Waterfront Resort & Convention Jakarta
JL. Danau Permai Raya Blok C1 sunter 14350 Jakarta Indonesia
Overlooking the serene waters of Sunter Lake, this elegant resort and convention venue offers a refreshing escape in the heart of North Jakarta. With spacious facilities, tranquil surroundings, and top-tier amenities, Sunlake sets the perfect stage for deep insights, strategic networking, and future-ready marketing conversations. Experience innovation in a setting that inspires.
