30 October
2025
Join us in Nairobi, Kenya for a spectacular marketing expo featuring the world's finest professionals who have shaped the industry.
#INTMADVERSE
Where Marketing Excellence Takes the Spotlight
Here's What Happened At The Intrigue MAdVerse Sydney 2025
Where Marketing Buyers Meet Suppliers
Welcome to Intrigue MAdVerse
Welcome to the forefront of innovation in the marketing landscape! The Intrigue MAdVerse Summit, Nairobi 2025, represents more than a mere event; it signifies a transformative revolution. Conceived by Salesgasm, a leader in global conferences, our mission is to redefine the contours of digital marketing and martech.
At Intrigue MAdVerse, we believe in more than just conferences – we're curators of experiences that transcend the ordinary. Our summit is where industry titans, forward-thinkers, and trailblazers converge to explore the limitless possibilities of MAdTech. Powered by Salesgasm's unwavering commitment to excellence, our events are a synergy of knowledge, networking, and inspiration.
Join us in Nairobi, Kenya where innovation takes center stage, and let's embark on a journey to unravel the mysteries of the marketing universe together. The future is now, and it's MAdVerse!
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders.
Engage with Top Decision
Makers
These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
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Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Title & AI SEO Partner
AI Chatbot Official Partner
Platinum Sponsor
diamond partners
Gold Partners
Silver Partners
Event Planning Partner
media partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event Speakers
Agenda
8:30 AM – 9:20 AM
Registration & Energising Networking
Fuel your morning with fresh coffee, big smiles, and even bigger conversations. Check in, connect, and swap cards with some of the sharpest minds in marketing. This is where the ideas begin—and where the day starts to take shape.
9:20 AM – 9:25 AM
Welcome & Kick-off
Let’s set the tone! A warm welcome, a quick overview of the day, and a nudge of inspiration to get the wheels turning.
Speaker: Anuj Kent: Owner of PerfectPics
The Power of Storytelling and Personalised Print in Experiential Marketing
In an age where digital marketing dominates attention but rarely memory, how can brands create experiences that truly stick? This case study explores how Safari Photobook redefines storytelling and customer engagement through tangible, personalised media. By combining print, storytelling, and social good, the initiative transforms ordinary travel moments into powerful brand connections that endure long after a campaign ends. Through this real-world example, Anuj will share how physical storytelling can complement digital efforts, enhance retention, and drive emotional engagement — proving that the most effective marketing isn’t just seen or clicked, but felt.
9:30 AM – 9:45 AM
Opening Keynote
Speaker: Kin Peng Chan: Director at Kasatria Group of Companies
Digital UX : Understanding why people leave without converting
1. What is a marketing channel?
2. Why is there a trend for brands to invest in Direct to Consumer Channels?
3. What is a sales funnel and why is it important?
4. Who is dropping-off, and can we understand why they left?
5. Will improving the UX ultimately generate more income for the business?
6. What should I do, if I want to secure resources to execute this strategy?
9:50 AM – 10:20 AM
Keynote Session
Speaker: Dr. Tuhin Banik: Founder at Thatware
Introduction to QSAAS: Quantum SEO as a Service
Step into the future of search! Discover how Quantum SEO as a Service (QSAAS) is redefining optimization with faster, smarter, and more predictive strategies that keep brands ahead in the digital race.
10:25 AM – 10:55 AM
Keynote Session
10:55 AM – 11:15 AM
Networking Break
Grab a coffee, refresh, and reconnect. Sometimes the best ideas happen in between the sessions.
11:20 AM Onwards
MAdVerse Unplugged: Engaging Conversations in an Intimate Setting - Interactive & Insightful Panel Discussions
Stay with us in this vibrant space as we transition into a series of interactive and insightful panel discussions. These sessions are crafted to ignite meaningful ideas and foster impactful dialogues. Join us for conversations that could shape the future of our industry.
Speakers:
Fiona Ngaruro: Marketing Director, Kenya Chapter at WOMEN IN TECH Global
Michael (Esq.) Kiruthi: Creative Director at MB96
Jane Gaty: Marketing Director at Malaica
Brendah Mwirichia: Founder and Chief Executive Officer at Peak and Dale Ltd
Ian.B. Migwi: CEO at Billion Events
Moderator:
Nelly Kihenjo: CMO - Kenya
From Scroll to Stop – Content, Influencer & Event Engagement Strategies That Capture Attention
Discover how marketers, influencer partners, and event planners are mastering the first five seconds. This panel explores the science and creativity behind high-performing short-form content, authentic influencer storytelling, and real-time engagement tactics—both online and at live events—that make your audience stop, watch, and remember.
11:20 AM – 12:00 PM
Panel Talk + Audience Discussion
Speakers:
Diana (Ndunge) Musau: Head of Marketing at SchoolTry
Dr. Tuhin Banik: Founder at Thatware
Anuj Kent: Owner of PerfectPics
Moderator:
Mourine Oloo: Brand & Marketing Director at Kwetu Nairobi, Curio Collection by Hilton
Culture-Driven Marketing – Riding Trends Without Losing Brand Identity
Even the most serious sectors aren’t immune to cultural shifts. This panel discusses how brands can participate in relevant conversations, humanize their communication, and remain adaptable — without compromising brand consistency or alienating their core decision-making audience.
12:05 PM – 12:45 PM
Panel Talk and Interactive Session
12:45 PM – 1:35 PM
Lunch, Networking & Exhibitor Tour + Group Photo
Explore smart solutions from our exhibitors, enjoy a well-earned lunch, and meet more of your marketing peers. Don’t forget to smile for the camera during our group photo—we like to remember our moments together.
1:40 PM – 2:20 PM
Panel Talk and Interactive Session
The AI-Creative Balance – Augmenting Ideas Without Losing Identity
From automated content to smart personalization, AI is transforming marketing workflows. This session discusses how teams can harness AI for scale and speed while staying aligned with brand voice, strategic goals, and the complex decision-making journeys of professional buyers.
Speakers:
Jess Wanjohi: Head of Marketing and Communications at Workpay
Kin Peng Chan: Director at Kasatria Group of Companies
Wambui Mungai: Growth Lead at Ando
Moderator:
Shiku Njathi: Marketing Manager at AZA Finance
2:25 PM – 3:05 PM
Fireside Chat
Cutting Through Martech Chaos – Simplifying for Real Impact
With overwhelming tech options and growing pressure to show ROI, marketing teams need clarity. This panel uncovers how to streamline your tech stack, optimize for sales alignment, and focus on platforms that actually move the needle in business-critical funnels.
Speakers:
Bilha Mucuha: Group Sales and Marketing Director at The Tamarind Group
Maureen Sika: Head of Marketing (Kenya) at MultiChoice Group
Caroline Jemeli: Regional Head of Marketing - Merchant Services at Network International
Jason Masai: Head of Product - Digital at M - PESA Africa
Moderator:
Elizabeth Kang’ethe-Wachira: Senior Brand and Marketing Manager at Cipla Africa
3:05 PM – 3:25 PM
Networking Break
Another opportunity to refresh, share ideas, and follow up with new connections.
Speakers:
Dr. Sylvia Agani: Commercial And Marketing Director at Grupo Salvador Caetano
Florence Saronge: Head of Marketing at Naivas Limited
Tom Osborn: Founder at Shamiri Institute
Moderator:
Kin Peng Chan: Director at Kasatria Group of Companies
Privacy Meets Creativity – Winning Audiences With Responsible Marketing
With data privacy taking center stage, marketers must find new ways to balance personalization with trust. This session uncovers how brands can stay creative, compliant, and customer-first while building deeper, more authentic connections.
3:30 PM – 4:10 PM
Fireside Chat
Speakers:
Annet Ochieng: Marketing and Business Development Manager at DLA Piper Africa, Kenya (IKM Advocates)
Benard Koech: Head of Marketing & Social Environmental Performance Management at U&I Microfinance Bank Ltd
Daicy Munee: Modern Trade Manager at Highlands Drinks Limited
Imali Makotsi: Head of Brand Marketing and Communications at Watu Credit
Ute Oduol: Marketing and Growth Lead at Branch International
Moderator:
Wagema Karanja: Head of Digital and Alternate Channels at Royal Media Services Limited
Building Trust in a Distracted Digital World
Whether it's through thought leadership, long-form content, or value-led communication, trust is still the ultimate conversion lever. This discussion focuses on how to earn and maintain trust across channels like LinkedIn, email, webinars, and even in-person meetings — especially when long sales cycles are involved.
4:15 PM – 5:00 PM
Panel Talk + Audience Discussion
5 PM
Unwind & Network: The Official Cool Down
The sessions are done, but the day isn’t over. Stick around, relax, and connect with the brilliant minds you met today. Some of the best ideas start here.
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Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Four Points by Sheraton Nairobi
Four Points by Sheraton Nairobi Hurlingham, Argwings Kodhek Road, Nairobi, Kenya
Join us at Four Points by Sheraton Nairobi Hurlingham for Intrigue MAdVerse Summit Nairobi 2025! Located in the lively Hurlingham district, this contemporary hotel offers the perfect mix of comfort, style, and convenience. With modern facilities, warm hospitality, and easy access to Nairobi’s key business and cultural hubs, Four Points by Sheraton sets the stage for meaningful networking, insightful discussions, and future-driven marketing ideas. Be part of an inspiring experience in the heart of Kenya’s capital!