☆ Celebrating 10 Years & 50 Global Summits ☆
#INTMADVERSE
15 September
2026
Join 250+ CMOs, marketers, and agencies at the 56th Intrigue MAdVerse Bangkok, where marketing leaders, CMOs, agencies, and solution providers come together to build real human relationships in an AI-powered business landscape.
Here's What Happened At The 37th — Intrigue MAdVerse Bangkok
Welcome to Intrigue MAdVerse
In a world increasingly powered by AI, the real advantage still lies in human connection.
This isn’t just another event. It’s a movement designed to bring people closer — to exchange ideas, challenge perspectives, and build relationships that go beyond screens and systems. Brought to you by Salesgasm, a global force behind transformative conferences, the Manila edition continues the MAdTech evolution with a human-centric approach.
At Intrigue MadVerse, we don’t just host summits — we create environments for genuine conversations. This is where CMOs, marketers, agencies, and innovators come together not just to explore technology, but to connect, collaborate, and grow together.
Join us in vibrant Bangkok, Thailand, where innovation meets authenticity. Let’s go beyond automation, build real connections, and shape the future of marketing together.
Where Marketing Buyers Meet Suppliers
Engage with Top Decision Makers
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders. These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Platinum Sponsor
media partners
Past Sponsors & Partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Past Speakers
Agenda
8:30 AM Onwards
Commerce, Culture & Conversation: Marketing That Moves Thailand
Bangkok is one of Southeast Asia's most digitally active cities — where consumers spend over 8 hours a day online, live commerce is reshaping retail, and a sale doesn't happen through a click, it happens through a conversation. This summit brings together Bangkok's most forward-thinking marketers to tackle the real challenges of this market: navigating platform fragmentation, making shoppertainment work at scale, building brand trust in a content-saturated feed, and connecting the dots between TikTok, LINE, Shopee, and the physical world. Expect honest conversations, real numbers, and ideas built specifically for the Thai market.
8:30 AM – 9:25 AM
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NETWORKING
Registration & Energising Networking
Check in, grab your badge, and start the conversations. Meet some of Bangkok's most influential brand builders, growth marketers, and digital leaders before the day kicks off.
9:25 AM – 9:30 AM
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OPENING
Welcome & Opening Remarks
Setting the stage for a day of honest conversations and ideas built for the Thai market.
9:30 AM – 9:50 AM
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OPENING KEYNOTE
The Thai Consumer Has Changed. Has Your Marketing — and Your Agency Brief — Caught Up?
Eight hours online every day. TikTok before breakfast. LINE before bed. Purchase decisions made in a live stream, confirmed in a chat, and completed before they've even left the couch. The Thai consumer of 2026 is faster, more connected, and more sceptical of polished brand content than any generation before them. This opening keynote maps the real shifts in Thai consumer behaviour — the platforms winning attention, the formats converting at scale, and the one thing brands and their agencies keep getting wrong when they apply a global playbook to a deeply local market.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
9:55 AM – 10:15 AM
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KEYNOTE Session
LINE Is Not a Messaging App. It's Your Client's Most Underused Marketing Channel.
Most brands — and most agencies briefing them — treat LINE as a broadcast tool for promotions. The brands dominating customer loyalty in Thailand treat it as a full-stack relationship platform: personalised CRM, automated commerce, AI-powered service, and community building in a single interface that 55 million Thais open every single day. This session shows how to unlock LINE Official Accounts as a genuine marketing engine — from first message to repeat purchase — and why the gap between how most brands use LINE and how the best brands use it is the single biggest untapped opportunity in Thailand right now.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
10:20 AM – 10:40 AM
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KEYNOTE Session
From Scroll to Sale in 90 Seconds: Building a Shoppertainment Strategy That Actually Converts.
Thailand leads Southeast Asia in social commerce adoption — and TikTok Shop is on track to capture 25% of the country's e-commerce market. The brands and agencies winning here aren't the ones with the biggest ad budgets. They're the ones that understand one thing: in Thailand, content is the storefront. This session breaks down the shoppertainment model producing 10% live-selling conversion rates, the strategic difference between a KOL and a KOC and when to deploy each, and how to build a live commerce playbook that scales without burning out your creative team or your client's budget.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
10:45 AM – 11:05 AM
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KEYNOTE Session
First-Party Data or First-Party Trust? The New Rules of Personalisation in Thailand.
Privacy is shifting. Third-party cookies are gone. And in a market where 61% of consumers discover brands through social platforms and peer recommendations, the idea of owning your customer data has never been more complicated — or more commercially important. This session explores how the smartest Thai brands and the agencies supporting them are building consent-based, relationship-led data strategies through LINE interactions, loyalty programmes, and brand apps. The practical takeaway: how to turn first-party data collection into a brand trust signal rather than a compliance checkbox — and why agencies that can help clients build this capability will be indispensable in 2026 and beyond.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
11:05 AM – 11:40 AM
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NETWORKING BREAK
Networking Break
Conversations & Exhibitor Discovery
11:40 AM – 12:20 PM
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PANEL DISCUSSION
The Thai Path to Purchase Is Unlike Any Other. Are You Actually Mapping It?
A Thai consumer discovers your product on TikTok, asks a question on LINE, compares prices on Shopee, checks a friend's Instagram story, and then walks into your store to see it in person before buying online on the way home. No Western consumer journey model captures this — and most marketing funnels aren't built for it. This panel gets brutally honest about how Bangkok's most successful brand marketers have decoded the Thai path to purchase, what attribution models actually work here, and what you have to stop assuming about how decisions get made.
Speakers: Coming Soon
12:20 PM – 1:30 PM
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NETWORKING BREAK
Lunch, Networking & Exhibitor Tour + Group Photo
Fifty minutes of good food and great company. Tour the expo, gather for the group photo, and recharge before the afternoon sessions.
1:30 PM – 1:50 PM
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KEYNOTE Session
Online or Offline? Your Customer Doesn't Care. Your Marketing Should Reflect That.
Thai consumers move between TikTok, LINE, a shopping mall, a brand website, and a Shopee store in a single purchase journey — and they expect a seamless, consistent experience across all of them. Yet most brands are still running siloed campaigns for each channel with no unified view of the customer. This session shows how the most effective marketers in Bangkok are connecting the dots between digital and physical touchpoints, using CX data to personalise across channels, and building the kind of omnichannel presence that turns browsers into buyers and buyers into advocates. For agencies in the room: this is also the session that shows exactly where your clients are leaving money on the table.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
1:55 PM – 2:35 PM
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PANEL DISCUSSION
Micro-Influencers, KOLs, and KOCs: Which Actually Moves the Needle — and Which Is Eating Your Budget?
A KOL with a million followers gives you reach. A KOC with 20,000 gives you an 8.5% engagement rate and a comment section full of people asking where to buy. In a market where peer recommendations and social proof drive purchase intent more than polished brand content, the influencer equation has fundamentally changed. This panel pulls back the curtain on how Bangkok's top brands are structuring their creator programmes — the 80/20 KOC/KOL split that's outperforming traditional influencer budgets, how to brief for authenticity without losing brand control, and what a creator partnership actually looks like when it's built to last.
Speakers: Coming Soon
2:35 PM – 3:00 PM
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QUICK BREAK
Networking Break
Exhibitor Discovery & Open Conversations
3:00 PM – 3:40 PM
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PANEL DISCUSSION
Built in Bangkok, Sold in Singapore, Scaling Across ASEAN. How Thai Brands Are Going Regional.
A growing number of Bangkok-based brands are quietly winning customers in Singapore, Vietnam, Indonesia, and the Philippines — without massive regional budgets or multinational infrastructure. What separates the ones breaking through from the ones stuck at the border? This panel pulls back the curtain on what it actually takes to scale a Thai brand across Southeast Asia: the positioning shifts that resonate regionally, the platform and channel mix that changes market by market, the cultural nuances that trip up even seasoned marketers, and the agency partnerships that make the difference between a regional experiment and a genuine ASEAN growth strategy.
Speakers: Coming Soon
3:40 PM – 4:00 PM
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NETWORKING BREAK
Exhibitor Showcase & Conversations
Twenty minutes on the floor — visit exhibitors, exchange cards, and follow up on ideas sparked in the sessions.
4:00 PM – 4:40 PM
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PANEL DISCUSSION
AI in Bangkok: What It's Actually Being Used For, What It Can't Do, and Why the Human Layer Still Matters Most.
AI is already writing Thai copy, optimising ad targeting, running LINE chatbots, and generating creative variations at scale. But in a market where trust is built through conversation, cultural nuance matters enormously, and consumers can smell inauthenticity in an instant — the AI-human balance is one of the most consequential decisions Bangkok marketers are making right now. This panel gets honest about where AI is genuinely saving time and improving results, where it's creating more problems than it's solving, and why the marketers thriving in Bangkok's AI era are the ones who've been most deliberate about where the human layer stays non-negotiable.
Speakers: Coming Soon
4:45 PM – 5:00 PM
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FIRESIDE CHAT
The Future of Marketing in Thailand Won't Be Built on Better Ads. It Will Be Built on Better Relationships.
Thailand has always been a relationship-first market. Before the algorithm, before the livestream, before the influencer — the trust was personal. As AI commoditises content, as platforms fragment attention, and as consumers become more sceptical of everything that looks like marketing, the brands that win the next decade in Bangkok won't be the ones who cracked the algorithm. They'll be the ones who understood that in Thailand, a sale is still a conversation — and that the best marketing feels less like a campaign and more like a community.
Speakers: Coming Soon
5:00 PM ONWARDS
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CLOSING REMARKS
Closing Remarks & Thank You
As the formal programme concludes, we invite attendees to linger, connect, and continue the conversations the day has started. Some of the most valuable connections at MAdVerse happen in the moments after the last session — unhurried, informal, and entirely yours to shape.
5:15 PM onwards
Cocktail Reception
Connect with senior marketing leaders and decision-makers, in a relaxed, informal setting that encourages authentic conversations and lasting relationships. Enjoy curated cocktails, great company, and the opportunity to continue discussions, exchange ideas, and explore collaborations beyond the main sessions—where real business connections begin.
Get
Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Perfect for marketing professionals whose companies do not provide marketing or advertising services. This pass is ideal for those exploring new marketing innovations and looking to learn and network with peers.
$99
Pricing in USD
Includes:
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Access to all keynotes and panel discussions
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Exhibition access featuring the latest marketing innovations
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Networking with marketing professionals and industry leaders
◆ Buyer's ELITE NETWORKING PASS
Ideal for senior marketers looking to build meaningful connections and enjoy an enhanced summit experience.
$199
Pricing in USD
Includes:
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Access to all keynotes, panel discussions, and exhibition
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Tea and lunch included
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Access to the networking area
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Connect with industry peers and leaders in a relaxed setting
◆ Buyer's VIP COCKTAIL PASS
Best suited for marketing leaders who want premium access, curated networking, and exclusive after-event experiences.
$399
Pricing in USD
Includes:
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Access to all keynotes, panel discussions, and exhibition
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Tea and lunch included
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Access to the networking area
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Exclusive VIP Cocktail Party — mingle with industry leaders in an informal and engaging environment
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$499
Pricing in USD
Includes:
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Access to all keynotes and panel discussions
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Exhibition access to showcase and discover the latest marketing innovations
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Full-day access to Networking lounge
⬢ Vendor's ELITE NETWORKING PASS
Perfect for vendors aiming to engage directly with decision-makers and form meaningful business connections.
$999
Pricing in USD
Includes:
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Access to all keynotes, panel discussions, and exhibition
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Tea and lunch included
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Access to the networking area
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Network with marketing service buyers and senior marketers
⬢ Vendor's VIP COCKTAIL PASS
For premium partners who want high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$1499
Pricing in USD
Includes:
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Access to all keynotes, panel discussions, and exhibition
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Tea and lunch included
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Access to the networking area
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Exclusive VIP Cocktail Party — connect with marketing service buyers and industry leaders in an informal, high-value networking setting
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Bangkok, Thailand
Venue Coming Soon
We at the Intrigue Summit are very particular about the venue we select for our events. We believe in delivering a great experience with a mixture of networking, new ideas, and business dialogs to all our attendees. And for that, a venue plays a significant role.
