#INTMADVERSE
03 JUL
2025
44th
Presented by
Where Marketing
Excellence Takes
Center Stage.
03 Jul
2025, Kuala Lumpur
Join us in Kuala Lumpur, Malaysia, on 03 July 2025, for a spectacular marketing expo featuring the world's finest professionals who have shaped the industry.
Welcome to Intrigue MAdVerse
Welcome to the forefront of innovation in the marketing landscape! The Intrigue MAdVerse Summit, Kuala Lumpur 2025, represents more than a mere event; it signifies a transformative revolution. Conceived by Salesgasm, a leader in global conferences, our mission is to redefine the contours of digital marketing and martech.
At Intrigue MAdVerse, we believe in more than just conferences – we're curators of experiences that transcend the ordinary. Our summit is where industry titans, forward-thinkers, and trailblazers converge to explore the limitless possibilities of MAdTech. Powered by Salesgasm's unwavering commitment to excellence, our events are a synergy of knowledge, networking, and inspiration.
Join us in Kuala Lumpur, Malaysia, where innovation takes center stage, and let's embark on a journey to unravel the mysteries of the marketing universe together. The future is now, and it's MAdVerse!
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders.
Engage with Top Decision
Makers
These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Title & AI SEO Partner
Diamond Partner
GOLD PartnerS
Official Event Staffing Partner
Official Photography Partner
Official Videography Partner
Official Gifting Partner
media partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event
Speakers
Agenda
8:30 AM - 9:25 AM
Registration & Power Networking
Check-in, grab your badge, and get ready to dive into a day packed with insights and connections! Meet fellow marketers, exchange ideas, and fuel up for an exciting experience ahead.
9:25 AM - 9:30 AM
Welcome & Kickoff
Let’s get started! A warm welcome to all as we set the stage for an inspiring day. Expect a quick rundown of what’s ahead, some lighthearted moments, and an energy boost to kick things off right!
Speaker: Nishant Kasibhatla: Peak Performance Expert, Guinness Record Holder, Certified Speaking Professional
The Future-Ready Mind: Winning with Agility, Focus & Performance in the AI Era
In a world powered by AI and automation, your greatest edge is your mind. Nishant shares practical strategies to sharpen focus, boost agility, and perform at your peak - no matter how fast things change.
9:30 AM - 9:50 AM
Keynote Session
Speaker: Shubham Gupta: Senior SEO Content Strategist at ThatWare
With the Rising AI Content, Are We Losing Relevance Of The Humane Touch? What Are The Solutions To Freshen & Bypass This Issue?
As AI reshapes the digital marketing world, a new frontier is emerging—Hyper-Intelligence. This session explores why traditional AI-powered SEO is no longer enough and how Hyper-Intelligence is redefining how we understand user intent, personalize content in real time, and dominate search in an era of intelligent algorithms. Discover futuristic strategies that go beyond automation—where data, context, and cognitive tech combine to unlock unprecedented SEO performance in 2025 and beyond.
9:55 AM - 10:15 AM
Keynote Session
Speaker: Chan Kin Peng, Director at Kasatria Group of Companies
Digital UX : Understanding Why People Leave Without Converting
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What is a marketing channel?
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Why is there a trend for brands to invest in Direct to Consumer Channels?
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What is a sales funnel and why is it important?
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Who is dropping-off, and can we understand why they left?
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Will improving the UX ultimately generate more income for the business?
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What should I do, if I want to secure resources to execute this strategy?
10:20 AM - 10:40 AM
Keynote Session
10:45 AM Onwards
MAdVerse Unplugged: Interactive & Insightful Panel Discussions
Get ready for dynamic conversations, fresh perspectives, and game-changing insights. These panels are designed to inspire action and spark innovation—join us and be part of the dialogue shaping the future of marketing!
Speakers:
Chan Kin Peng: Director at Kasatria Group of Companies
Chayenne Tan: GM, Product Development & Digital Marketing at Mass Rapid Transit Corporation
Jayme Lee: Head of Brands and Growth at Care Concierge
Souvik Saha: Senior Business Development Executive at ThatWare
Moderator:
Faith Tang: Head of APAC Marketing at Watson-Marlow Fluid Technology Solutions
Marketing in 2030: Trends, Tech, and a Crystal Ball
What will marketing look like in five years—or ten? This forward-thinking panel dives into the trends, tools, and consumer shifts set to reshape the industry. From AI and automation to evolving expectations around personalization and privacy, we’ll explore what’s coming next—and how marketers can start preparing today. We'll also examine how SEO is evolving beyond keywords into intent-driven, AI-optimized strategies that shape visibility in a rapidly changing digital landscape. Get ready for a conversation that blends creativity, data, and future-ready thinking to help you stay ahead of the curve.
10:45 AM - 11:25 AM
Panel Talk & Audience Interaction
11:30 AM - 11:50 AM
Networking & Coffee Break
Refuel, refresh, and reconnect! Grab a coffee, meet new people, and get ready for thought-provoking discussions ahead.
Speakers:
Izdihar Hariffin: Head, Marketing & Communications at Endeavor Malaysia
Low Ngai Yuen: Chief Merchandise & Marketing Officer at AEON Group Malaysia
Richard Jacobson: Chief Marketing & Communications Officer, ASEAN at IBM
Raghav Mathur: Chief Operating Officer at Pounce Agency
Moderator:
Seong Yee Teoh: Head of CRM & Digital Marketing at StashAway
The AI Tango: Creativity Meets Automation
AI is changing how we brainstorm, create, and deliver marketing. But where do we draw the line between machine efficiency and human creativity? This panel dives into how brands are using AI to save time and spark ideas—without losing their unique voice. Discover the tools, workflows, and creative balance that are shaping modern marketing.
11:55 AM - 12:35 PM
Panel Talk & Audience Interaction
Speakers:
Jayson Ong: Head of Brand Marketing at Sharp Electronics Malaysia
Jessica Jenna Tan: Director of Marketing Communications at Kimpton Naluria Kuala Lumpur
Shivangi Shrivastava: Head of Marketing at Omnicuris
Sandy Shiek: Marketing Director at Puratos Malaysia
Moderator:
Allysha Yvonne Juin: Head of Marketing at Acotech
Short and Sweet: Mastering the Art of 15-Second Storytelling
Attention spans are shrinking, but great stories still win. This panel explores how marketers can tell powerful, engaging stories in 15 seconds or less—across TikTok, Instagram Reels, YouTube Shorts, and beyond. Get tips on creating content that’s fast, fun, and memorable—without losing the message.
12:40 PM - 1:15 PM
The Fireside Exchange
1:15 PM - 2:30 PM
Exhibitor Walkabout + Group Photo + Networking Lunch
Join us for an engaging Exhibitor Tour, where you’ll connect with passionate innovators and discover fresh marketing solutions. Snap a memorable group photo, then enjoy a cosy lunch with industry peers.
Speakers:
Chan Kin Peng: Director at Kasatria Group of Companies
Faith Tang: Head of APAC Marketing at Watson-Marlow Fluid Technology Solutions
Fiona Liao: Group Chief Marketing, Communications & Sustainability Officer at Pos Malaysia Berhad
Tina Dotzauer: Marketing Director at The Datai Langkawi
Moderator:
Adelene Tan: Marketing Director at FLUX
Marketing with Purpose: How Brands Can Drive Sustainability and Profitability Together
Customers want to support brands that care. But doing good shouldn’t come at the cost of growth. This session looks at how companies are embracing sustainability while still hitting business goals. Learn how to tell purpose-driven stories, create impact, and show that responsibility and profit can go hand in hand.
2:35 PM - 3:15 PM
The Fireside Exchange
Speakers:
Bernard Chong: Chief Marketing Officer at Tune Talk
Chan Kin Peng: Director at Kasatria Group of Companies
Yan Han Yeap: Head of Marketing at GXBank
Gavin Fong: Head of Marketing Automation at Ryt Bank
Moderator:
Mukund AP: Board of Director for Champions Group and President for LakeB2B
Data Privacy vs. Personalisation: Striking the Perfect Balance
Today’s consumers want personal experiences—but they also care deeply about how their data is used. This panel explores how marketers can create tailored campaigns without overstepping privacy boundaries. We’ll dive into how data-driven decision-making plays a crucial role in finding that balance—enabling brands to deliver relevance and performance while respecting evolving privacy regulations. Learn how to build trust, stay compliant, and still offer customers the personalised, insight-driven content they expect.
3:20 PM - 4:00 PM
Fireside Chat & Audience Interaction
4:00 PM – 4:20 PM
Tea, Talk & Connections Break
Grab a cup, share a story, and make new connections while recharging for the next session!
Speakers:
Adrian Siew: Global Strategy and Marketing Manager at Ricoh Global Services
Jayme Lee: Head of Brands and Growth at CARE Concierge
Julian Jackson: Founding Partner at ResultX Group
Moderator:
Ming Yen Chan: Head of Marketing at Pos Malaysia
Consumer Trust in the Digital Age: Building Credibility and Loyalty
In a world full of ads, algorithms, and misinformation, trust is more valuable than ever. This panel explores how brands can be more transparent, consistent, and community-focused to earn loyalty. From honest messaging to social proof, we’ll uncover the trust-building strategies that actually work.
4:25 PM – 5:00 PM
The Fireside Exchange
5 PM
Unwind and Network - It's a Wrap!
Before we close, take a moment to relax and soak in the day's takeaways. This isn't goodbye—it's the start of fresh connections, new ideas, and perhaps even your next marketing breakthrough. Stick around for the continued networking—some of the best conversations happen when the event winds down!
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Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Cititel Mid Valley, Kuala Lumpur
Lingkaran Syed Putra, Mid Valley City, 59200 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia
Join us at Cititel Mid Valley, Kuala Lumpur for Intrigue MAdVerse Summit Kuala Lumpur 2025! Nestled in the bustling heart of Mid Valley City, this vibrant venue strikes the perfect balance between convenience and comfort. Cititel Mid Valley sets the stage for a day of bold ideas, impactful conversations, and powerful networking. Dive into the future of marketing and advertising—right in the dynamic pulse of Kuala Lumpur!