In an age where timing is everything, leveraging intent data and predictive analytics can turn anonymous digital signals into high-converting opportunities. This session will dive into how modern marketers can go beyond demographics to understand true buyer intent, harness AI to forecast behavior, and orchestrate smarter, more timely outreach across channels. From ABM to content personalization — discover how intent-driven targeting is reshaping the B2B marketing playbook.

In today’s highly regulated and complex enterprises, driving successful Account-Based Marketing (ABM) requires more than targeted outreach; it demands strategic internal alignment with sales, demand gen, marketing, procurement, legal, and compliance functions. In this session, Abhijeet Ballurkar takes a dig at recognizing and addressing the internal challenges by unveiling proven frameworks to navigate the organizational gatekeepers, ensuring your ABM initiatives clear internal hurdles/buy-ins. You’ll discover tactics to foster stakeholder collaboration, from securing executive sponsorship to empowering cross-functional teams, so account plays gain traction and deliver measurable revenue outcomes. Whether your organization spans multiple geographies, industries, or compliance regimes, this keynote will equip you with the insights and tools to scale ABM 2.0 effectively across enterprise environments.

Today’s B2B marketers aren't just supporting sales—they're leading change. This session highlights how CMOs and marketing leaders are stepping up as transformation architects, driving product evolution, customer experience, and organizational agility in fast-changing markets.