Where Marketing Excellence Takes the Spotlight
Here's What Happened At The Intrigue MAdVerse Jakarta 2025
Where Marketing Buyers Meet Suppliers
Welcome to Intrigue MAdVerse
Welcome to the next frontier of marketing innovation — 55th Intrigue MadVerse, Jakarta 2026.
This isn’t just another event. It’s a bold movement shaping the future of digital marketing and MarTech. Brought to you by Salesgasm, a global force behind transformative conferences, the Jakarta edition marks another milestone in the MAdTech evolution.
At Intrigue MadVerse, we don’t just host summits — we create immersive experiences. This is where thought leaders, disruptors, and visionaries come together to challenge norms, share breakthrough ideas, and unlock new possibilities in marketing technology.
Join us in vibrant Jakarta, Indonesia, where innovation meets inspiration. Let’s push boundaries, spark powerful connections, and co-create what’s next in marketing.
The future is calling — and it’s happening at MadVerse, 6 August 2026.
Engage with Top Decision Makers
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders. These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Platinum Sponsor
Title & AI SEO Partner
diamond partners
media partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Past Speakers
Agenda
8:30 AM Onwards
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Client & Agency Hall
Trust, Culture & Commerce: Marketing That Moves Indonesia
Indonesia's marketing landscape is unlike anywhere else in the world. 270 million people. 17,000 islands. A culture where trust travels through community, not campaigns. This summit brings together Jakarta's most influential marketing leaders to tackle the real challenges shaping brands in 2026 — from TikTok Shop and live commerce to Ramadan marketing, micro-creator ecosystems, and building brands that Indonesians genuinely believe in.
8:30 AM – 9:25 AM
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NETWORKING
Registration & Energising Networking
Check in, collect your badge, and start connecting. Open conversations and the best opportunities often begin right here — before the first session even starts.
9:25 AM – 9:30 AM
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OPENING
Welcome & Opening Remarks
Setting the tone for a full day of bold ideas and honest conversations about marketing in Malaysia.
9:30 AM – 9:50 AM
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OPENING KEYNOTE
Orang Indonesia Tidak Percaya Iklan. Mereka Percaya Orang.
Indonesia is one of the highest-trust, lowest-ad-trust markets in the world. Consumers here believe creators, neighbours, and community voices — not brand campaigns. This keynote explores the fundamental truth reshaping marketing in Indonesia: trust is the only currency that converts, and the brands winning right now have figured out how to earn it, not buy it.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
9:55 AM – 10:15 AM
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KEYNOTE Session
TikTok Shop Changed Everything. Now What?
Indonesia is TikTok Shop's largest market in Southeast Asia. Live commerce has rewritten the rules of discovery, consideration, and purchase — all in one scroll. But most brands are still figuring out what this means for their marketing strategy, agency relationships, and budgets. This session gives marketers a clear-eyed view of where social commerce is heading and what it demands of brands right now.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
10:20 AM – 10:40 AM
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KEYNOTE Session
Your Martech Is Global. Your Market Is Not.
The tools were built for Western markets. The playbooks came from global HQ. But Indonesia has 270 million people, deeply local consumer behaviour, and platform dynamics unlike anywhere else. This session is a direct challenge to marketers running imported strategies — and a practical guide to building a data and martech approach that actually reflects how Indonesians discover, decide, and buy.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
10:45 AM – 11:05 AM
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KEYNOTE Session
AI Can Make Content. But Can It Make Trust?
AI-generated content is flooding Indonesian feeds — and consumers are developing a sharp sense for what's real and what's not. Indonesian audiences are uniquely sensitive to authenticity. They want human warmth, cultural nuance, and emotional honesty. This keynote explores how brands can use AI as a production engine while keeping the human voice that actually connects in this market.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
11:05 AM – 11:40 AM
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NETWORKING BREAK
Coffee, Conversations & Exhibitor Discovery
Grab a coffee, reconnect with peers, and explore innovative solutions from our partners.
11:40 AM – 12:20 PM
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PANEL DISCUSSION
Micro-Creator or Mega-Influencer? Indonesia's Creator Economy Just Got Complicated.
Macro influencers gave reach. Micro creators gave trust. But now affiliate creators, live hosts, and niche community builders are driving more sales than either. This panel digs into how Indonesian brands are restructuring creator strategies — who to partner with, how to structure deals, and how to stop treating creators as media placements and start treating them as genuine brand partners.
Speakers: Coming Soon
12:20 PM – 1:30 PM
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NETWORKING BREAK
Lunch, Networking & Exhibitor Tour + Group Photo
Enjoy lunch, meet peers, and explore exhibitor solutions.
1:30 PM – 1:50 PM
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KEYNOTE Session
Ramadan Is Not a Campaign. It's a Test of Your Brand's Soul.
Every brand in Indonesia activates during Ramadan. Very few get it right. Consumers are rejecting hollow emotional ads and performative generosity. In 2026, 62% of Indonesians planned spending earlier, 58% cut impulse purchases, and trust replaced reach as the dominant buying signal. This session reveals what actually works — and what quietly destroys brand credibility during Indonesia's most important marketing window.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
1:55 PM – 2:35 PM
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PANEL DISCUSSION
Live Commerce Is Not E-Commerce with a Camera. It's Something Completely New.
TikTok Live, Shopee Live, Tokopedia Live. Indonesia's live commerce ecosystem generates 3x higher conversion than traditional e-commerce — and most marketing teams still lack a playbook for it. This panel brings together brands who have cracked the code: how to structure live sessions, what content converts, how to brief hosts, and how live commerce changes the entire marketing funnel.
Speakers: Coming Soon
2:35 PM – 3:00 PM
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NETWORKING BREAK
Networking Break — Exhibitor Discovery & Open Conversations
A relaxed opportunity to reconnect, continue conversations, and meet fellow marketing leaders.
3:40 PM – 4:00 PM
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NETWORKING BREAK
Networking Break— 20 min
Recharge, exchange thoughts on what you've heard, and gear up for the final afternoon panels.
4:00 PM – 4:40 PM
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PANEL DISCUSSION
Brand Building vs. Performance Marketing: The False War Draining Indonesian Budgets.
Performance marketing is measurable. Brand building feels like faith. In a high-pressure market obsessed with ROAS and cost-per-acquisition, brand investment is always the first thing cut. But the brands that dominate Indonesia — Indomie, Gojek, BCA — built something that performance budgets alone cannot replicate. This panel challenges the binary and shows how to integrate both for brands that last and numbers that move.
Speakers: Coming Soon
3:00 PM – 3:40 PM
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PANEL DISCUSSION
From Jakarta to Surabaya to Makassar: One Brand, 17,000 Islands.
Indonesia is not one market — it never was. Jakarta behaves differently from Surabaya. Surabaya behaves differently from Makassar. But most national marketing campaigns are built for one version of Indonesia and rolled out everywhere. This panel confronts the localisation gap: how do brands maintain consistency while genuinely speaking to the cultural and economic diversity of an archipelago nation?
Speakers: Coming Soon
5:00 PM ONWARDS
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CLOSING & EVENING NETWORKING
Closing Remarks & Thank You
As the formal programme concludes, we invite attendees to linger, reflect, and continue the conversations the day has started. Some of the most valuable connections at MAdVerse happen in the moments after the last session — unhurried, informal, and entirely yours to shape.
5:15 PM onwards
Cocktail Reception
Connect with senior marketing leaders and decision-makers, in a relaxed, informal setting that encourages authentic conversations and lasting relationships. Enjoy curated cocktails, great company, and the opportunity to continue discussions, exchange ideas, and explore collaborations beyond the main sessions—where real business connections begin.
4:45 PM – 5:00 PM
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FIRESIDE CHAT
Consumers Want Value, Not Just Deals. How Brands Win on Trust Instead of Price.
Indonesians in 2026 are spending more intentionally. Cheap no longer wins — justified wins. In this intimate closing conversation, two senior marketing leaders share how they are adapting strategy across FMCG, fintech, retail, and lifestyle — and what the shift from discount-led to trust-led marketing actually looks like from the inside.
Speakers: Coming Soon
Get
Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Perfect for marketing professionals whose companies do not provide marketing or advertising services. This pass is ideal for those exploring new marketing innovations and looking to learn and network with peers.
$99
Pricing in USD
Includes:
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Access to all keynotes and panel discussions
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Exhibition access featuring the latest marketing innovations
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Networking with marketing professionals and industry leaders
◆ Buyer's ELITE NETWORKING PASS
Ideal for senior marketers looking to build meaningful connections and enjoy an enhanced summit experience.
$199
Pricing in USD
Includes:
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Access to all keynotes, panel discussions, and exhibition
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Tea and lunch included
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Access to the networking area
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Connect with industry peers and leaders in a relaxed setting
◆ Buyer's VIP COCKTAIL PASS
Best suited for marketing leaders who want premium access, curated networking, and exclusive after-event experiences.
$399
Pricing in USD
Includes:
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Access to all keynotes, panel discussions, and exhibition
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Tea and lunch included
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Access to the networking area
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Exclusive VIP Cocktail Party — mingle with industry leaders in an informal and engaging environment
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$499
Pricing in USD
Includes:
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Access to all keynotes and panel discussions
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Exhibition access to showcase and discover the latest marketing innovations
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Full-day access to Networking lounge
⬢ Vendor's ELITE NETWORKING PASS
Perfect for vendors aiming to engage directly with decision-makers and form meaningful business connections.
$999
Pricing in USD
Includes:
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Access to all keynotes, panel discussions, and exhibition
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Tea and lunch included
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Access to the networking area
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Network with marketing service buyers and senior marketers
⬢ Vendor's VIP COCKTAIL PASS
For premium partners who want high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$1499
Pricing in USD
Includes:
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Access to all keynotes, panel discussions, and exhibition
-
Tea and lunch included
-
Access to the networking area
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Exclusive VIP Cocktail Party — connect with marketing service buyers and industry leaders in an informal, high-value networking setting
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Jakarta, Indonesia
Venue Coming Soon
We at the Intrigue Summit are very particular about the venue we select for our events. We believe in delivering a great experience with a mixture of networking, new ideas, and business dialogs to all our attendees. And for that, a venue plays a significant role.
