☆ Celebrating 10 Years & 50 Global Summits ☆
#INTMADVERSE
19 August
2026
Join 200+ CMOs, marketers, and agencies at the 54th Intrigue MadVerse — the region’s leading AI-powered Marketing & Martech Summit, happening 19 August 2026 in Jakarta, Indonesia.
Marketing Buyers and Suppliers Rendezvous
Here's What Happened At The Intrigue MAdVerse Jakarta 2025
Where Marketing Excellence Takes the Spotlight
Welcome to Intrigue MAdVerse
Welcome to the next frontier of marketing innovation — 54th Intrigue MadVerse, Jakarta 2026.
This isn’t just another event. It’s a bold movement shaping the future of digital marketing and MarTech. Brought to you by Salesgasm, a global force behind transformative conferences, the Jakarta edition marks another milestone in the MAdTech evolution.
At Intrigue MadVerse, we don’t just host summits — we create immersive experiences. This is where thought leaders, disruptors, and visionaries come together to challenge norms, share breakthrough ideas, and unlock new possibilities in marketing technology.
Join us in vibrant Jakarta, Indonesia, where innovation meets inspiration. Let’s push boundaries, spark powerful connections, and co-create what’s next in marketing.
The future is calling — and it’s happening at MadVerse, 19 August 2026.
Engage with Top Decision Makers
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders. These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Influential Audience
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Sponsors & Partners
Platinum Sponsor
diamond partners
GOLD partnerS
Official Videography Partner
Official Event Staffing Partner
Official Photography Partner
Association Partner
media partners
Past Sponsors & Partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event Speakers
Past Speakers
Agenda
8:30 AM Onwards
Trust, Culture & Commerce: Marketing That Moves Indonesia
Indonesia's marketing landscape is unlike anywhere else in the world. 270 million people. 17,000 islands. A culture where trust travels through community, not campaigns. This summit brings together Jakarta's most influential marketing leaders to tackle the real challenges shaping brands in 2026 — from TikTok Shop and social commerce to AI-powered personalisation, micro-creator ecosystems, and building brands that Indonesians genuinely believe in.
8:30 AM – 9:25 AM
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NETWORKING
Registration & Energising Networking
Check in, collect your badge, and start connecting. Open conversations and the best opportunities often begin right here — before the first session even starts.
9:25 AM – 9:30 AM
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OPENING
Welcome & Opening Remarks
Setting the tone for a full day of bold ideas and honest conversations about marketing in Indonesia.
9:30 AM – 9:50 AM
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OPENING KEYNOTE
Every Deal Has Two Prices: What it costs, and what it’s worth — most leaders confuse them.
Every deal looks the same from the outside — signed, closed, done. But the leaders who build lasting value know the difference between what something costs and what it's actually worth to everyone at the table. A sharp, experience-led take on dealmaking from years spent structuring partnerships and growing products across industries.
Keynote Speaker:
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Naomi Michelle
VP Product Growth & Commercial at PT. Indosat Tbk
9:50 AM – 10:10 AM
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KEYNOTE Session
From Mudik to Memories: How Indonesia’s Favorite App Perfected the Journey Home
For millions of Indonesians, travel isn't just about booking a ticket. It’s about returning home, making memories, and connecting with family.
But behind every seamless Mudik or weekend getaway is a complex web of digital touchpoints where friction can easily disrupt the magic.
Join VWO at Intrigue Summit Jakarta as we go behind the scenes with one of Indonesia’s most iconic tech giants. Discover how they transformed continuous experimentation from a technical tool into a superpower for empathy -turning raw user insights into frictionless, high-converting digital journeys that millions of travelers trust every day.
Keynote Speakers:
Chetan Chauhan
Group Manager at VWO ABTasty
Ammar Maarif Prayitno
Director of Customer Success & Partnerships, Merkle Indonesia
10:15 AM – 10:35 AM
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KEYNOTE Session
ChatGPT Is Talking About Your Brand Behind Your Back
Consumers are increasingly asking AI what to buy, which brands to trust and who to consider. But is your brand part of that conversation? This session explores how AI search is changing brand discovery, why SEO alone is no longer enough, and what marketers need to know about the shift from SEO to GEO.
Keynote Speaker:
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Brijesh Munyal
Co-Founder & CEO, Ethinos Digital Marketing
10:35 AM – 11:00 AM
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NETWORKING BREAK
Networking Break — Tea, Conversations & Exhibitor Discovery + Group Photo
Refuel, reconnect, and explore the exhibition floor. Some of the day’s best conversations happen right here.
11:05 AM – 11:45 AM
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PANEL DISCUSSION + Audience Q&A
Brand Building vs. Performance Marketing: The False War Draining APAC Marketing Budgets.
Performance marketing is measurable. Brand building feels like faith. In a high-pressure market obsessed with ROAS and cost-per-acquisition, brand investment is always the first thing cut. But the brands that dominate the region built something performance budgets alone cannot replicate. This panel challenges the binary — and with an automation leader already on the stage, digs into how the right automation actually frees up budget to do both, instead of forcing a choice.
Speakers:
Dayu Dara Permata
CEO and Founder at Pinhome
Chetan Chauhan
Group Manager at VWO ABTasty
Naufal Rahman
Head of Performance Marketing at MIFX
Ahmad Fairu Zabadi
Marketing Director at Karofi Indonesia
Moderator:
Knez Mardin
Head of Global Marketing & Automation at DCConnect Global
11:50 PM – 12:30 PM
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PANEL DISCUSSION + Audience Q&A
Doing More with Less: How Automation, AI Agents, and Smart Chatbots Are Quietly Saving Marketing Budgets
Marketing budgets are shrinking. Expectations are not. CMOs across APAC are navigating the same impossible brief — deliver growth, maintain brand presence, hit performance targets — with leaner teams and a CFO who wants proof before releasing another dollar. This panel gets honest about where automation and AI agents are actually saving money (and where they're just hype), what got cut versus protected, and what smart, chatbot-assisted efficiency looks like when it works instead of just looking good on a vendor slide.
Speakers:
Brijesh Munyal
Co-Founder & CEO, Ethinos Digital Marketing
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Andi Dorma Silalahi
GTM Lead, ID,SG,MY,TH,PH,VN at YUBI GROUP
Fernando Sarael Jr
Global Digital & Communications Leader | Formerly Head of Newsroom, RGE
Alexander Z
Chief Marketing Officer at Taman Safari Indonesia
Moderator:
Radhitya Budiputranto
Group Head of Marketing at Daya Dimensi Indonesia
12:30 PM – 1:30 PM
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Lunch + Networking BREAK
Lunch, Networking & Exhibitor Tour + Group Photo
Enjoy lunch with peers, tour the expo, and take a moment for the group photo. The connections you make over lunch often matter as much as anything from the stage.
1:35 PM – 2:15 PM
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PANEL DISCUSSION + Audience Q&A
From Jakarta to Surabaya to Makassar: One Brand, 17,000 Islands.
Indonesia is not one market — it never was. Jakarta behaves differently from Surabaya. Surabaya behaves differently from Makassar. But most national campaigns are built for one version of the country and rolled out everywhere. This panel confronts the localisation gap: how brands maintain consistency while genuinely speaking to cultural and economic diversity — and why marketing automation and localised data are quietly what makes "one brand, many markets" achievable at scale rather than just aspirational.
Speakers:
Maulana Rizqi Aldiansyah
Asst. Director of Brand & Marketing, Indonesia at The Ascott Limited
Sawitiri Soedarno
Country Head Marketing Indonesia at Jobstreet
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Ruthania Martinelly
Head of Brand and Corporate Communications at Sompo Insurance Indonesia
Moderator:
Hanifah Mutiara Sylva
Head of Digital Marketing and CRM at PT Kubota Machinery Indonesia
2:20 PM – 3:00 PM
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PANEL DISCUSSION + Audience Q&A
Micro-Creator or Mega-Influencer? The Video Marketing Battle Reshaping APAC's Creator Economy
Macro influencers gave reach. Micro creators gave trust. But now affiliate creators, live hosts, and niche community builders are driving more sales than either — and almost all of it is happening through video. Short-form, live, unscripted: creators are winning because brand-side video production hasn't caught up. This panel digs into how brands across APAC are restructuring creator strategies — who to partner with, how to structure deals, and how to stop treating creators as media placements and start treating them as genuine, video-first brand partners.
Speakers:
Diana Riaya
Head of Marketing Kalbe Blackmores
Edwin Sugianto
CMO, COO & CHO at PT AXA Insurance Indonesia
Vibhor Atal
Regional Director of Marketing at RedDoorz
Moderator:
Fitriadi Angga Pratama
Head of Digital Marketing at Transjakarta
3:00 PM – 3:20 PM
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NETWORKING BREAK
Networking Break
Grab a coffee and recharge before the final session of the day.
3:20 PM – 4:00 PM
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PANEL DISCUSSION + Audience Q&A
Consumers Want Value, Not Just Deals. How Brands Win on Trust Instead of Price.
Consumers across APAC are spending more intentionally in 2026. Cheap no longer wins — justified wins. In this intimate closing conversation, senior marketing leaders share how they're adapting strategy across FMCG, fintech, retail, and lifestyle, including how smarter, AI-assisted customer conversations (not just discount codes) are what's actually building lasting trust.
Speakers:
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Fitriana Dyah
Chief Marketing Officer at ESB “Ahlinya Bisnis Kuliner”
Greeny Dewayanti
Chief Partnership Officer at BenihBaik
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Tika Sylvia
Chief Marketing Officer at KOLTIVA
Thomas Dragono
Digital InfraTech Division at Salim Group
Moderator:
Sumeet Senchoudhary
Head of Marketing at Asia Pacific Rayon (APR)
4:05 PM – 4:30 PM
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Round Table Discussion
Round Table Discussion
No mic, no slides, no pressure — just good marketers talking shop in small groups. Pick a table that speaks to you and see where the conversation takes you.
4:45 PM – 6:00 PM
Cocktail Reception
The day's done, the ideas are flowing, and now it's time for a drink in hand and good company. Unwind, swap stories, and toast to a day well spent with some of Jakarta's best marketing minds.
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Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Perfect for marketing professionals whose companies do not provide marketing or advertising services. This pass is ideal for those exploring new marketing innovations and looking to learn and network with peers.
$99
Pricing in USD
◆ Buyer's ELITE NETWORKING PASS
Ideal for senior marketers looking to build meaningful connections and enjoy an enhanced summit experience.
$199
Pricing in USD
◆ Buyer's VIP COCKTAIL PASS
Best suited for marketing leaders who want premium access, curated networking, and exclusive after-event experiences.
$399
Pricing in USD
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$499
Pricing in USD
⬢ Vendor's ELITE NETWORKING PASS
Perfect for vendors aiming to engage directly with decision-makers and form meaningful business connections.
$999
Pricing in USD
⬢ Vendor's VIP COCKTAIL PASS
For premium partners who want high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$1499
Pricing in USD
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Royal Kuningan Hotel Jakarta
Jl. Kuningan Persada Kav. 2, Setiabudi, Daerah Khusus Ibukota Jakarta 12950
Located in the heart of Jakarta's prestigious business district, Royal Kuningan Hotel offers a refined and contemporary setting for a day of innovation, collaboration, and industry-leading insights. With elegant event spaces, modern amenities, and excellent accessibility, the venue provides the perfect environment for meaningful networking, thought-provoking discussions, and future-focused conversations shaping the next era of marketing.
