Marketing Buyers and Suppliers Rendezvous
Here's What Happened At The Intrigue MAdVerse Jakarta 2025
Where Marketing Excellence Takes the Spotlight
Welcome to Intrigue MAdVerse
Welcome to the next frontier of marketing innovation — 54th Intrigue MadVerse, Jakarta 2026.
This isn’t just another event. It’s a bold movement shaping the future of digital marketing and MarTech. Brought to you by Salesgasm, a global force behind transformative conferences, the Jakarta edition marks another milestone in the MAdTech evolution.
At Intrigue MadVerse, we don’t just host summits — we create immersive experiences. This is where thought leaders, disruptors, and visionaries come together to challenge norms, share breakthrough ideas, and unlock new possibilities in marketing technology.
Join us in vibrant Jakarta, Indonesia, where innovation meets inspiration. Let’s push boundaries, spark powerful connections, and co-create what’s next in marketing.
The future is calling — and it’s happening at MadVerse, 19 August 2026.
Engage with Top Decision Makers
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders. These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Platinum Sponsor
diamond partners
Official Videography Partner
media partners
Past Sponsors & Partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event Speakers
Past Speakers
Agenda
8:30 AM Onwards
Trust, Culture & Commerce: Marketing That Moves Indonesia
Indonesia's marketing landscape is unlike anywhere else in the world. 270 million people. 17,000 islands. A culture where trust travels through community, not campaigns. This summit brings together Jakarta's most influential marketing leaders to tackle the real challenges shaping brands in 2026 — from TikTok Shop and social commerce to AI-powered personalisation, micro-creator ecosystems, and building brands that Indonesians genuinely believe in.
8:30 AM – 9:25 AM
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NETWORKING
Registration & Energising Networking
Check in, collect your badge, and start connecting. Open conversations and the best opportunities often begin right here — before the first session even starts.
9:25 AM – 9:30 AM
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OPENING
Welcome & Opening Remarks
Setting the tone for a full day of bold ideas and honest conversations about marketing in Indonesia.
9:30 AM – 9:50 AM
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OPENING KEYNOTE
The Next 5 Years of Marketing Will Look Nothing Like the Last 5 (And Your 2019 Playbook Already Knows It)
AI, shifting consumer power, platform fragmentation, tighter budgets, and a generation of buyers who have never responded to traditional advertising. The rules that built successful marketing careers and iconic brands are being rewritten — faster than most organisations can adapt. This keynote sets the stage for the day ahead: an honest, occasionally uncomfortable look at the forces reshaping marketing across APAC, and what they mean for every leader in the room.
Keynote Speaker:
Coming Soon
Details Coming Soon
9:55 AM – 10:15 AM
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KEYNOTE Session
Social Commerce Ate the Funnel. Marketers Are Still Digesting.
Across APAC — from Jakarta to Manila to Bangkok — live and social commerce have rewritten the rules of discovery, consideration, and purchase, all in one scroll. Video-led selling is no longer a channel, it's the storefront. But most brands are still figuring out what this means for strategy, agency relationships, and budgets. This session gives marketers a clear-eyed (and slightly irreverent) view of where social and video commerce are heading, and what they demand of brands right now.
Keynote Speaker:
Coming Soon
Details Coming Soon
10:20 AM – 10:40 AM
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KEYNOTE Session
Your Martech Stack Has a Passport. Your Customers Don't Recognize It.
The tools were built for Western markets. The playbooks came from global HQ. But APAC consumers live inside super-apps — ordering food, paying bills, and shopping without ever leaving one platform — with deeply local behaviour that imported martech wasn't built to read. This session is a direct (and pointed) challenge to marketers running one-size-fits-all automation and data strategies, and a practical guide to building martech that actually reflects how people across the region discover, decide, and buy.
Keynote Speaker:
Coming Soon
Details Coming Soon
10:40 AM – 11:05 AM
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NETWORKING BREAK
Networking Break — Tea, Conversations & Exhibitor Discovery + Group Photo
Refuel, reconnect, and explore the exhibition floor. Some of the day’s best conversations happen right here.
11:10 AM – 11:30 AM
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KEYNOTE Session
Your Chatbot Says "I Understand." Your Customers Aren't So Sure.
AI-generated content and conversational bots are flooding feeds and inboxes across APAC — and consumers are developing a sharp sense for what's real and what's scripted. This keynote is a candid, funny-but-serious look at how brands can use AI and chatbots as a production and service engine while keeping the human warmth and cultural nuance that actually builds trust.
Keynote Speaker:
Coming Soon
Details Coming Soon
11:35 AM – 12:10 PM
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PANEL DISCUSSION
Micro-Creator or Mega-Influencer? The Video Marketing Battle Reshaping APAC's Creator Economy
Macro influencers gave reach. Micro creators gave trust. But now affiliate creators, live hosts, and niche community builders are driving more sales than either — and almost all of it is happening through video. Short-form, live, unscripted: creators are winning because brand-side video production hasn't caught up. This panel digs into how brands across APAC are restructuring creator strategies — who to partner with, how to structure deals, and how to stop treating creators as media placements and start treating them as genuine, video-first brand partners.
Speakers:
Diana Riaya
Head of Marketing Kalbe Blackmores
Edwin Sugianto
CMO,COO & CHRO at PT AXA Insurance Indonesia
Aditya Bharat Shah
Managing Director at SIS Group of schools
Vibhor Atal
Regional Director of Marketing at RedDoorz
Moderator:
Fitriadi Angga Pratama
Head of Digital Marketing at Transjakarta
12:10 PM - 12:30 PM
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NETWORKING BREAK
Networking & Exhibitor Tour
Refuel, reconnect, and explore the exhibition floor. Some of the day’s best conversations happen right here.
12:30 PM – 1:10 PM
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Lunch BREAK
Lunch & Networking
The connections you make over lunch often matter as much as anything from the stage.
1:15 PM – 1:55 PM
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PANEL DISCUSSION
Doing More with Less: How Automation, AI Agents, and Smart Chatbots Are Quietly Saving Marketing Budgets
Marketing budgets are shrinking. Expectations are not. CMOs across APAC are navigating the same impossible brief — deliver growth, maintain brand presence, hit performance targets — with leaner teams and a CFO who wants proof before releasing another dollar. This panel gets honest about where automation and AI agents are actually saving money (and where they're just hype), what got cut versus protected, and what smart, chatbot-assisted efficiency looks like when it works instead of just looking good on a vendor slide.
Speakers:
Prima Diani
Head of Marketing Communications at PT. Centrepark Citra Corpora
Radhitya Budiputranto
Group Head of Marketing at Daya Dimensi Indonesia
Moderator:
2:00 PM – 2:40 PM
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PANEL DISCUSSION
From Jakarta to Surabaya to Makassar: One Brand, 17,000 Islands.
Indonesia is not one market — it never was. Jakarta behaves differently from Surabaya. Surabaya behaves differently from Makassar. But most national campaigns are built for one version of the country and rolled out everywhere. This panel confronts the localisation gap: how brands maintain consistency while genuinely speaking to cultural and economic diversity — and why marketing automation and localised data are quietly what makes "one brand, many markets" achievable at scale rather than just aspirational.
Speakers:
Maulana Rizqi Aldiansyah
Asst. Director of Brand & Marketing, Indonesia at The Ascott Limited
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Ruthania Martinelly
Head of Brand and Corporate Communications at Sompo Insurance Indonesia
Moderator:
Hanifah Mutiara Sylva
Head of Digital Marketing and CRM at PT Kubota Machinery Indonesia
2:40 PM – 3:05 PM
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NETWORKING BREAK
Networking Break
Grab a coffee and recharge before the final sessions of the day.
3:10 PM – 3:50 PM
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PANEL DISCUSSION
Brand Building vs. Performance Marketing: The False War Draining APAC Marketing Budgets.
Performance marketing is measurable. Brand building feels like faith. In a high-pressure market obsessed with ROAS and cost-per-acquisition, brand investment is always the first thing cut. But the brands that dominate the region built something performance budgets alone cannot replicate. This panel challenges the binary — and with an automation leader already on the stage, digs into how the right automation actually frees up budget to do both, instead of forcing a choice.
Speakers:
Dayu Dara Permata
CEO and Founder at Pinhome
Naufal Rahman
Head of Performance Marketing at MIFX
Ahmad Fairu Zabad
Marketing Director (Indonesia) at Karofi Global
Muhammad Rafiq
Head of Segment Marketing & Inside Sales at Indosat Business
Moderator:
Knez Mardin
Head of Global Marketing & Automation at DCConnect Global
3:50 PM – 4:30 PM
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PANEL DISCUSSION
Consumers Want Value, Not Just Deals. How Brands Win on Trust Instead of Price.
Consumers across APAC are spending more intentionally in 2026. Cheap no longer wins — justified wins. In this intimate closing conversation, senior marketing leaders share how they're adapting strategy across FMCG, fintech, retail, and lifestyle, including how smarter, AI-assisted customer conversations (not just discount codes) are what's actually building lasting trust.
Speakers:
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Fitriana Dyah
Chief Marketing Officer at ESB “Ahlinya Bisnis Kuliner”
Greeny Dewayanti
Chief Partnership Officer at BenihBaik
Sumeet Senchoudhary
Head of Marketing at Asia Pacific Rayon (APR)
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Tika Sylvia
Chief Marketing Officer at KOLTIVA
Thomas Dragono
Digital InfraTech Division at Salim Group
Moderator:
Coming Soon
Details Coming Soon
4:30 PM - 5 PM
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CLOSING REMARKS
Closing Remarks & Evening Networking
Closing Remarks & Thank You. As the formal programme concludes, we invite attendees to linger, reflect, and continue the conversations the day has started.
5:15 PM onwards
Cocktail Reception
Connect with senior marketing leaders and decision-makers, in a relaxed, informal setting that encourages authentic conversations and lasting relationships. Enjoy curated cocktails, great company, and the opportunity to continue discussions, exchange ideas, and explore collaborations beyond the main sessions—where real business connections begin.
Get
Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Perfect for marketing professionals whose companies do not provide marketing or advertising services. This pass is ideal for those exploring new marketing innovations and looking to learn and network with peers.
$99
Pricing in USD
◆ Buyer's ELITE NETWORKING PASS
Ideal for senior marketers looking to build meaningful connections and enjoy an enhanced summit experience.
$199
Pricing in USD
◆ Buyer's VIP COCKTAIL PASS
Best suited for marketing leaders who want premium access, curated networking, and exclusive after-event experiences.
$399
Pricing in USD
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$499
Pricing in USD
⬢ Vendor's ELITE NETWORKING PASS
Perfect for vendors aiming to engage directly with decision-makers and form meaningful business connections.
$999
Pricing in USD
⬢ Vendor's VIP COCKTAIL PASS
For premium partners who want high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$1499
Pricing in USD
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Jakarta, Indonesia
Venue Coming Soon
We at the Intrigue Summit are very particular about the venue we select for our events. We believe in delivering a great experience with a mixture of networking, new ideas, and business dialogs to all our attendees. And for that, a venue plays a significant role.
