☆ Celebrating 10 Years & 50 Global Summits ☆
#INTMADVERSE
29 July
2026
Join 200+ CMOs, marketers, and agencies at the 52nd Intrigue MadVerse — a human-first, AI-powered Marketing & Martech Summit, happening 29 July 2026 in Perth, where real connections matter as much as innovation.
Where Marketing Excellence Takes the Spotlight
Here's What Happened At The 50th — Intrigue MAdVerse Sydney 2026
Where Marketing Buyers Meet Suppliers
Welcome to Intrigue MAdVerse
In a world driven by AI, what truly sets great marketing apart is still human connection.
This isn’t just another event. It’s a movement built on bringing people together — to share ideas, challenge thinking, and build meaningful relationships in an increasingly automated world. Brought to you by Salesgasm, a global force behind transformative conferences, the Perth edition continues the evolution of MAdTech — with people at its core.
At Intrigue MadVerse, we don’t just host summits — we create spaces for real conversations. This is where CMOs, marketers, agencies, and innovators come together not just to talk tech, but to connect, collaborate, and learn from each other.
Join us in Perth, Australia, where innovation meets authentic human interaction. Let’s move beyond algorithms, spark genuine connections, and co-create what’s next in marketing — together.
The future is human-led — and it’s happening at MadVerse, 29 July 2026.
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Engage with Top Decision Makers
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders. These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Influential Audience
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Sponsors & Partners
diamond partners
GOLD partnerS
OFFICIAL videography PARTNER
OFFICIAL PHOTOGRAPHY PARTNER
OFFICIAL GIFTING PARTNER
Official Printing Partner
OFFICIAL EVENT STAFFING PARTNER
SILVER PARTNERS
Bronze Partner
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media partners
Past Sponsors & Partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Event Speakers
Past Speakers
Agenda
8:30 AM Onwards
West of the Hype: Real Marketing for a Market That Demands More
Perth’s premier marketing summit — built for brand leaders, agency founders, growth marketers and technology innovators doing business in Western Australia and beyond.
8:30 AM – 9:30 AM
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NETWORKING
Registration & Networking
Check in, grab your badge, and get into the buzz early. Perth’s sharpest marketers will be in the room — make the connections that matter before the day even begins.
9:30 AM – 9:40 AM
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OPENING
Welcome & Opening Remarks
Setting the stage for an honest, energising day of marketing in the West.
9:40 AM – 10:00 AM
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OPENING KEYNOTE
Marketing in a Company Town. How Do You Win When Everyone Knows Everyone?
Perth’s business community is close-knit, relationship-driven, and unforgiving of inauthenticity. In a market where your next client is probably connected to your last one, traditional spray-and-pray marketing doesn’t just fail — it actively damages you. This session unpacks what it really takes to build a marketing presence that earns trust, drives referrals, and turns your network into your most powerful growth channel. No shortcuts. No fluff. Just what works here.
Keynote Speaker:
Coming Soon
Details Coming Soon
10:05 AM – 10:25 AM
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KEYNOTE Session
1 Billion People Just Stopped Googling
Search as we know it is changing—fast. With over a billion users moving beyond traditional search engines, this session dives into how AI, conversational interfaces, and new discovery behaviors are reshaping the way people find, trust, and choose brands. What does this mean for your strategy, and where should you show up next?
Keynote Speaker:
Brijesh Munyal
Co-Founder & CEO, Ethinos Digital Marketing
10:25 AM – 11:00 AM
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NETWORKING BREAK
Networking Break — Coffee, Conversations & Exhibitor Discovery
Refuel, reconnect, and explore the exhibition floor. Some of the day’s best conversations happen right here.
11:05 AM – 11:45 AM
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PANEL DISCUSSION + Audience Q&A
We Broke Marketing Chasing Performance. It’s Time to Build Something That Lasts.
For the better part of a decade, performance marketing ruled the boardroom. ROAS, CPL, conversion rates — if you could measure it instantly, you funded it. Brand building was soft. Awareness was a vanity metric. Now the cracks are showing: performance costs are rising, audiences are fatigued, and brands that spent years optimising for the click find themselves with no loyalty, no differentiation, and no room to grow. In this closing fireside, two senior marketing leaders get honest about how the pendulum swung too far, what it actually costs to rebuild brand equity after years of neglect, and why the marketers who will win the next decade are the ones brave enough to make the case for both — and hold the line when the CFO asks why brand can’t be tracked in GA4. Unscripted. No slides. Just the conversation the industry has been avoiding.
Speakers:
Sara Bezzan
Marketing Director at MASPRO
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Zina Hubbeling
Head of Marketing at CADDS Group
Scott William Forrest
Head of Digital, Brand & Communications at Orthocell Limited
Brijesh Munyal
Co-Founder & CEO, Ethinos Digital Marketing
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Paul Morgan
Director of Brand and Strategic Marketing at Paywise
Moderator:
Joanne Wilkie
Global Marketing Director at Arbortech Tools
11:50 AM – 12:30 PM
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PANEL DISCUSSION + AUDIENCE Q&A
Perth’s Best-Kept Marketing Secret: The Brands That Win Without a Big Budget.
Not every business in WA has a Tier 1 mining company’s marketing budget — and honestly, some of the most effective marketing in the state is being done on a shoestring. This panel spotlights the scrappy, creative, community-first strategies that Perth brands are using to punch well above their weight: owned channels that drive real pipeline, local partnerships that create outsized reach, and content that travels far beyond WA’s borders. If you’re making every dollar work hard, this session is for you.
Speakers:
Sophie De Peretti
Global Channel Marketing Manager at Emesent
Rebecca Lauchlan
Head of Marketing at Good Drinks Australia
Sepher Abshar
Head of Marketing And Sales at Magellan Power
Moderator:
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Giles Creelman
Group Head of Marketing & Community at Swan Christian Education Association
12:30 PM – 1:30 PM
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NETWORKING BREAK
Lunch, Networking & Exhibitor Tour + Group Photo
Enjoy lunch with peers, tour the expo, and take a moment for the group photo. The connections you make over lunch often matter as much as anything from the stage.
1:35 PM – 2:15 PM
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PANEL DISCUSSION + AUDIENCE Q&A
Talent, Turnover, and the Skills Gap That’s Quietly Costing WA Marketing Teams.
The talent challenge for marketing teams in Perth is real and specific: a smaller talent pool, significant competition from the resources sector for analytical and digital skills, and the ongoing challenge of retaining good people tempted by east-coast or international opportunities. This panel tackles the practical questions: How do you build a marketing team that stays? How do you use agencies, contractors, and AI tools to fill genuine capability gaps without losing coherence? And what skills are genuinely non-negotiable in 2026? Walk away with a clear view of how to build and sustain a high-performing marketing function in WA.
Speakers:
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Doriena Parsons
National Head, Strategic Communications & Marketing at Moore Australia
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Paul Hough
Manager Brand & Marketing at Perenti
Moderator:
Lavinia Thurairatnam
Director of Marketing & Communications at Methodist Ladies' College
2:20 PM – 3:00 PM
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PANEL DISCUSSION + AUDIENCE Q&A
The Agency Relationship Is Broken. Here’s How to Fix It — From Both Sides of the Table.
Perth’s marketing agency scene is thriving — but the client-agency relationship is under more strain than ever. Briefs that arrive without strategy. Clients who want full-service at freelancer rates. Agencies that overpromise and underdeliver. This panel brings together in-house marketing leaders and agency founders for a brutally honest conversation about what’s gone wrong, what great partnerships actually look like, and how to structure engagements that get real results for both sides. Whether you’re buying marketing services or selling them, this one’s for you.
Speakers:
Brian Schultink
Marketing Advisor at Breight Group
Sarah Gasson
Marketing Lead at Duratec
Merianne Hayles
Group Head of Marketing at JWH GROUP PTY LTD
Moderator:
Lavinia Thurairatnam
Director of Marketing & Communications at Methodist Ladies' College
3:00 PM – 3:15 PM
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NETWORKING BREAK
Networking Break
Grab a coffee and recharge before the final sessions of the day.
3:20 PM – 4:00 PM
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PANEL DISCUSSION + AUDIENCE Q&A
Human First, Always: Leading with Emotion and Staying Agile When Everything Keeps Changing
In an era of AI-generated content, algorithmic decision-making, and relentless disruption, the marketers pulling ahead aren't the ones with the biggest tech stacks — they're the ones who never forgot that marketing is, at its core, a human endeavour. This panel brings together WA marketing leaders across industries to explore two of the most pressing themes of 2026: how to lead with emotion and authentic human connection in a world that's increasingly automated, and how to build teams and strategies that stay genuinely agile when the market, the brief, and the budget refuse to sit still. Raw, honest, and deeply relevant — whatever industry you're in.
Speakers:
Hannah Zahra
Domestic Marketing Manager at Intrepid travel
Chantelle Hadley
Head of Corporate Services at Pioneer Credit Limited
Karen Hinds
National Marketing & Brand Manager at Termi Home & Commercial
Paul Morgan
Director of Brand and Strategic Marketing at Paywise
Moderator:
Marina Simmons
Senior Brand Manager at Bankwest
4:05 PM - 4:30 PM
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Round Table Discussion
Round Table Discussion
No mic, no slides, no pressure — just good marketers talking shop in small groups. Pick a table that speaks to you and see where the conversation takes you.
4:45 PM - 6 PM
Cocktail Reception
The day's done, the ideas are flowing, and now it's time for a drink in hand and good company. Unwind, swap stories, and toast to a day well spent with some of Perth's best marketing minds. No agenda here — just good conversation.
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Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Perfect for marketing professionals whose companies do not provide marketing or advertising services. This pass is ideal for those exploring new marketing innovations and looking to learn and network with peers.
$249
Pricing in AUD
◆ Buyer's ELITE NETWORKING PASS
Ideal for senior marketers looking to build meaningful connections and enjoy an enhanced summit experience.
$349
Pricing in AUD
◆ Buyer's VIP COCKTAIL PASS
Best suited for marketing leaders who want premium access, curated networking, and exclusive after-event experiences.
$599
Pricing in AUD
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$499
Pricing in AUD
⬢ Vendor's ELITE NETWORKING PASS
Perfect for vendors aiming to engage directly with decision-makers and form meaningful business connections.
$999
Pricing in AUD
⬢ Vendor's VIP COCKTAIL PASS
For premium partners who want high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$1499
Pricing in AUD
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Pagoda Resort & Spa
112 Melville Parade
Como, Western Australia 6152
Set against the stunning backdrop of the Swan River, Pagoda Resort & Spa combines resort-style comfort with contemporary event facilities, offering a refreshing environment for industry leaders and innovators to come together. From insightful sessions and engaging discussions to valuable networking opportunities, this distinctive venue provides the ideal setting to exchange ideas, build meaningful connections, and shape the future of marketing in a more human, collaborative way.
