Where Marketing Excellence Takes the Spotlight
Here's What Happened At The 49th — Intrigue MAdVerse Melbourne 2026
Where Marketing Buyers Meet Suppliers
Welcome to Intrigue MAdVerse
In a world driven by AI, what truly sets great marketing apart is still human connection.
This isn’t just another event. It’s a movement built on bringing people together — to share ideas, challenge thinking, and build meaningful relationships in an increasingly automated world. Brought to you by Salesgasm, a global force behind transformative conferences, the Perth edition continues the evolution of MAdTech — with people at its core.
At Intrigue MadVerse, we don’t just host summits — we create spaces for real conversations. This is where CMOs, marketers, agencies, and innovators come together not just to talk tech, but to connect, collaborate, and learn from each other.
Join us in Perth, Australia, where innovation meets authentic human interaction. Let’s move beyond algorithms, spark genuine connections, and co-create what’s next in marketing — together.
The future is human-led — and it’s happening at MadVerse, 29 July 2026.
Engage with Top Decision Makers
Exclusive one-on-one sessions, a rare chance to engage directly with industry leaders. These personalised conversations are your gateway to invaluable insights, relationship building, and potential collaborations that could reshape the marketing landscape.
Meet Industry Power Players in Marketing & Business
Marketing Heads, CxOs, & Business Owners
Led by digital marketing and advertising maestros, these immersive sessions equip you with practical skills vital to navigating the ever-evolving marketing landscape.
Intriguing
Keynotes
Struggling with marketing challenges in your company? Worry not. Our sponsors and exhibitors possess the perfect remedies for your marketing dilemmas. They eagerly await your presence at the summit.
Depart With Actionable Solutions
Mingle with industry leaders, share insights from the day, and enjoy delicious drinks and hors d'oeuvres.
Influential Audience
Sponsors & Partners
Title & AI SEO Partner
diamond partners
media partners
Featured Topics at the Event
Search Engine Optimisation
Marketing Personalisation
Content
Marketing
Marketing Automation
Artificial
Intelligence
Data
Science
UI/UX
Design
Branding
Past Speakers
Agenda
8:30 AM Onwards
West of the Hype: Real Marketing for a Market That Demands More
Perth’s premier marketing summit — built for brand leaders, agency founders, growth marketers and technology innovators doing business in Western Australia and beyond.
8:30 AM – 9:25 AM
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NETWORKING
Registration & Energising Networking
Check in, grab your badge, and get into the buzz early. Perth’s sharpest marketers will be in the room — make the connections that matter before the day even begins.
9:25 AM – 9:30 AM
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OPENING
Welcome & Opening Remarks
Setting the stage for an honest, energising day of marketing in the West.
9:30 AM – 9:50 AM
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OPENING KEYNOTE
Marketing in a Company Town. How Do You Win When Everyone Knows Everyone?
Perth’s business community is close-knit, relationship-driven, and unforgiving of inauthenticity. In a market where your next client is probably connected to your last one, traditional spray-and-pray marketing doesn’t just fail — it actively damages you. This session unpacks what it really takes to build a marketing presence that earns trust, drives referrals, and turns your network into your most powerful growth channel. No shortcuts. No fluff. Just what works here.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
9:55 AM – 10:15 AM
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KEYNOTE Session
The Resources Boom Didn’t Leave Marketing Behind. Most Marketers Just Missed the Memo.
Mining, energy and resources companies in WA are sitting on some of the biggest B2B marketing opportunities in Australia — and most are still relying on word-of-mouth and trade shows from 2012. This session is for marketers in and around the resources sector: what modern B2B marketing looks like when your buyers are fly-in-fly-out, time-poor, and deeply sceptical of agency jargon. Practical, direct, and unapologetically Perth.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
10:20 AM – 10:40 AM
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KEYNOTE Session
Winning Clients in WA When the Decision-Maker Is 3,000 km Away.
A growing number of Perth businesses serve clients in Sydney, Melbourne, Singapore or London — but are still marketing as if everyone is within driving distance. The playbook for building trust with remote buyers is fundamentally different: different content cadences, different proof points, different relationship-building rhythms. This session gives you the practical marketing strategies that WA’s most successfully ‘geographically challenged’ businesses are using to win and retain clients they’ve never met in person.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
10:45 AM – 11:05 AM
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KEYNOTE Session
AI Is Already on Your Team. The Question Is Whether You’re Managing It Well.
Perth marketers are adopting AI tools faster than most realise — but adoption without strategy is just expensive experimentation. This session cuts through the noise on what AI genuinely does well in a marketing context, where it creates risk (brand voice, compliance, client trust), and how to build a practical AI workflow that actually improves output quality rather than just cutting corners on effort. Bring your scepticism. Leave with a plan.
Keynote Speaker:
Coming Soon
Speaker Coming Soon
11:05 AM – 11:40 AM
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NETWORKING BREAK
Conversations & Exhibitor Discovery
Refuel, reconnect, and explore the exhibition floor. Some of the day’s best conversations happen right here.
11:40 AM – 12:20 PM
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PANEL DISCUSSION
Marketing That Moves Both Ways: How WA Brands Are Selling to Asia — and What’s Actually Working.
Western Australia’s proximity to Asia is one of its greatest untapped marketing advantages. A growing cohort of Perth businesses — from professional services to tech to agriculture — are building real commercial relationships across Singapore, Malaysia, Japan, and Indonesia. But marketing across cultural and geographic lines requires more than translating your website. This panel brings together WA brands who have done it — failed and succeeded — to share what the marketing reality looks like on the ground, and what you should do differently if you’re serious about Asian markets.
Speakers: Coming Soon
12:20 PM – 1:30 PM
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NETWORKING BREAK
Lunch, Networking & Exhibitor Tour + Group Photo
Enjoy lunch with peers, tour the expo, and take a moment for the group photo. The connections you make over lunch often matter as much as anything from the stage.
1:30 PM – 2:10 PM
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PANEL DISCUSSION
Perth’s Best-Kept Marketing Secret: The Brands That Win Without a Big Budget.
Not every business in WA has a Tier 1 mining company’s marketing budget — and honestly, some of the most effective marketing in the state is being done on a shoestring. This panel spotlights the scrappy, creative, community-first strategies that Perth brands are using to punch well above their weight: owned channels that drive real pipeline, local partnerships that create outsized reach, and content that travels far beyond WA’s borders. If you’re making every dollar work hard, this session is for you.
Speakers: Coming Soon
2:10 PM – 2:35 PM
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NETWORKING BREAK
Networking Break — Exhibitor Discovery & Open Conversations
Take a break, explore what’s on the expo floor, and keep those conversations going.
2:35 PM – 3:15 PM
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PANEL DISCUSSION
Talent, Turnover, and the Skills Gap That’s Quietly Costing WA Marketing Teams.
The talent challenge for marketing teams in Perth is real and specific: a smaller talent pool, significant competition from the resources sector for analytical and digital skills, and the ongoing challenge of retaining good people tempted by east-coast or international opportunities. This panel tackles the practical questions: How do you build a marketing team that stays? How do you use agencies, contractors, and AI tools to fill genuine capability gaps without losing coherence? And what skills are genuinely non-negotiable in 2026? Walk away with a clear view of how to build and sustain a high-performing marketing function in WA.
Speakers: Coming Soon
3:15 PM – 3:40 PM
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NETWORKING BREAK
Networking Break
Grab a coffee and recharge before the final sessions of the day.
3:40 PM – 4:20 PM
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PANEL DISCUSSION
The Agency Relationship Is Broken. Here’s How to Fix It — From Both Sides of the Table.
Perth’s marketing agency scene is thriving — but the client-agency relationship is under more strain than ever. Briefs that arrive without strategy. Clients who want full-service at freelancer rates. Agencies that overpromise and underdeliver. This panel brings together in-house marketing leaders and agency founders for a brutally honest conversation about what’s gone wrong, what great partnerships actually look like, and how to structure engagements that get real results for both sides. Whether you’re buying marketing services or selling them, this one’s for you.
Speakers: Coming Soon
4:20 PM – 5:00 PM
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FIRESIDE CHAT
We Broke Marketing Chasing Performance. It’s Time to Build Something That Lasts.
For the better part of a decade, performance marketing ruled the boardroom. ROAS, CPL, conversion rates — if you could measure it instantly, you funded it. Brand building was soft. Awareness was a vanity metric. Now the cracks are showing: performance costs are rising, audiences are fatigued, and brands that spent years optimising for the click find themselves with no loyalty, no differentiation, and no room to grow. In this closing fireside, two senior marketing leaders get honest about how the pendulum swung too far, what it actually costs to rebuild brand equity after years of neglect, and why the marketers who will win the next decade are the ones brave enough to make the case for both — and hold the line when the CFO asks why brand can’t be tracked in GA4. Unscripted. No slides. Just the conversation the industry has been avoiding.
Speakers: Coming Soon
5:00 PM ONWARDS
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CLOSING & EVENING NETWORKING
Closing Remarks & Evening Network
Closing Remarks & Thank You — As the programme wraps, stick around. The conversations that happen after the last session are often where the real magic is — unhurried, informal, and entirely yours to shape.
5:15 PM onwards
Cocktail Reception
Connect with senior marketing leaders and decision-makers, in a relaxed, informal setting that encourages authentic conversations and lasting relationships. Enjoy curated cocktails, great company, and the opportunity to continue discussions, exchange ideas, and explore collaborations beyond the main sessions—where real business connections begin.
Get
Tickets
Prices Increasing Shortly
Experience insightful sessions, hands-on learning, and elite networking opportunities curated exclusively for marketing professionals.
◆ Tickets for Buyers & Client-Side Marketers
◆ Buyer's Experience Pass
Perfect for marketing professionals whose companies do not provide marketing or advertising services. This pass is ideal for those exploring new marketing innovations and looking to learn and network with peers.
$99
Pricing in AUD
Includes:
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Access to all keynotes and panel discussions
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Exhibition access featuring the latest marketing innovations
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Networking with marketing professionals and industry leaders
◆ Buyer's ELITE NETWORKING PASS
Ideal for senior marketers looking to build meaningful connections and enjoy an enhanced summit experience.
$199
Pricing in AUD
Includes:
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Access to all keynotes, panel discussions, and exhibition
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Tea and lunch included
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Access to the networking area
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Connect with industry peers and leaders in a relaxed setting
◆ Buyer's VIP COCKTAIL PASS
Best suited for marketing leaders who want premium access, curated networking, and exclusive after-event experiences.
$399
Pricing in AUD
Includes:
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Access to all keynotes, panel discussions, and exhibition
-
Tea and lunch included
-
Access to the networking area
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Exclusive VIP Cocktail Party — mingle with industry leaders in an informal and engaging environment
A vendor-focused experience designed to help you connect, collaborate, and close meaningful partnerships.
⬢ Tickets for Vendors & Solution Providers
⬢ Vendor's Experience Pass
Designed for marketing and advertising solution providers seeking exposure to top marketing buyers and valuable industry insights.
$499
Pricing in AUD
Includes:
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Access to all keynotes and panel discussions
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Exhibition access to showcase and discover the latest marketing innovations
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Full-day access to Networking lounge
⬢ Vendor's ELITE NETWORKING PASS
Perfect for vendors aiming to engage directly with decision-makers and form meaningful business connections.
$999
Pricing in AUD
Includes:
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Access to all keynotes, panel discussions, and exhibition
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Tea and lunch included
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Access to the networking area
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Network with marketing service buyers and senior marketers
⬢ Vendor's VIP COCKTAIL PASS
For premium partners who want high-level visibility, exclusive networking opportunities, and elevated brand exposure.
$1499
Pricing in AUD
Includes:
-
Access to all keynotes, panel discussions, and exhibition
-
Tea and lunch included
-
Access to the networking area
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Exclusive VIP Cocktail Party — connect with marketing service buyers and industry leaders in an informal, high-value networking setting
Attendee Demographics
World's Leading Brands Have Registered for our Past Events:
Why People Love Intrigue Summits
Venue
Perth WA, Australia
Venue Coming Soon
We at the Intrigue Summit are very particular about the venue we select for our events. We believe in delivering a great experience with a mixture of networking, new ideas, and business dialogs to all our attendees. And for that, a venue plays a significant role.
